Enum Goal 

pub enum Goal {
    Engagement,
    Traffic,
    Awareness,
    VideoViews,
    LeadGeneration,
    LeadConversion,
    Conversions,
    AppPromotion,
    CatalogSales,
}

Required on legacy + multi-creative shapes. Inherited from the ad set on the attach shape. Available goals vary by platform. Meta-specific: conversions (OUTCOME_SALES) requires promotedObject.pixelId + promotedObject.customEventType (use a commerce event, e.g. PURCHASE, START_TRIAL); lead_conversion (OUTCOME_LEADS, website pixel leads) requires the same pixel + event but with a leads-class event (e.g. LEAD, SUBMIT_APPLICATION, SCHEDULE, CONTACT) — these are rejected under conversions because Meta gates conversion events by objective; lead_generation is OUTCOME_LEADS with instant forms (leadGenFormId), distinct from lead_conversion’s website pixel optimization; app_promotion requires promotedObject.applicationId + promotedObject.objectStoreUrl; catalog_sales (Advantage+ catalog ads, e.g. vehicle inventory) requires promotedObject.productSetId + promotedObject.pixelId + promotedObject.customEventType and builds a catalog TEMPLATE creative from the copy fields (headline/body/description/linkUrl/callToAction, which may carry catalog template tags like {{product.name}} or {{vehicle.make}}) — no imageUrl/video is sent, Meta renders the visuals per catalog item; discover catalogs via GET /v1/ads/catalogs and product sets via GET /v1/ads/catalogs/{catalogId}/product-sets; single shape only (no creatives[]/adSetId/dynamicCreative/placementAssets); lead_generation accepts an optional promotedObject.pageId (auto-filled from the connected Page when omitted). TikTok-specific: conversions (website-conversion ad group) requires promotedObject.pixelId (your TikTok Pixel ID) and accepts an optional promotedObject.customEventType (a TikTok optimization_event code like ON_WEB_ORDER, INITIATE_ORDER, ON_WEB_REGISTER, FORM); to inherit a pixel + event from an existing ad group, pass adSetId instead. LinkedIn-specific: engagement, traffic, awareness, and video_views are supported for standalone ads (creates a Direct Sponsored Content single image or single video ad). traffic requires linkUrl; video_views requires the video field. For lead_generation / conversions on LinkedIn — or to promote an existing post — use POST /v1/ads/boost.

Variants

Engagement

Traffic

Awareness

VideoViews

LeadGeneration

LeadConversion

Conversions

AppPromotion

CatalogSales

Trait Implementations

impl Clone for Goal

fn clone(&self) -> Goal

Returns a duplicate of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Copy for Goal

impl Debug for Goal

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl Default for Goal

fn default() -> Goal

Returns the “default value” for a type.

impl<'de> Deserialize<'de> for Goal

fn deserialize<__D>(__deserializer: __D) -> Result<Self, __D::Error>

where __D: Deserializer<'de>,

Deserialize this value from the given Serde deserializer.

impl Eq for Goal

impl Hash for Goal

fn hash<__H: Hasher>(&self, state: &mut __H)

Feeds this value into the given Hasher.

fn hash_slice<H>(data: &[Self], state: &mut H)

where H: Hasher, Self: Sized,

Feeds a slice of this type into the given Hasher.

impl Ord for Goal

fn cmp(&self, other: &Goal) -> Ordering

This method returns an Ordering between self and other.

fn max(self, other: Self) -> Self

where Self: Sized,

Compares and returns the maximum of two values.

fn min(self, other: Self) -> Self

where Self: Sized,

Compares and returns the minimum of two values.

fn clamp(self, min: Self, max: Self) -> Self

where Self: Sized,

Restrict a value to a certain interval.

impl PartialEq for Goal

fn eq(&self, other: &Goal) -> bool

Tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

Tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl PartialOrd for Goal

fn partial_cmp(&self, other: &Goal) -> Option<Ordering>

This method returns an ordering between self and other values if one exists.

fn lt(&self, other: &Rhs) -> bool

Tests less than (for self and other) and is used by the < operator.

fn le(&self, other: &Rhs) -> bool

Tests less than or equal to (for self and other) and is used by the <= operator.

fn gt(&self, other: &Rhs) -> bool

Tests greater than (for self and other) and is used by the > operator.

fn ge(&self, other: &Rhs) -> bool

Tests greater than or equal to (for self and other) and is used by the >= operator.

impl Serialize for Goal

fn serialize<__S>(&self, __serializer: __S) -> Result<__S::Ok, __S::Error>

where __S: Serializer,

Serialize this value into the given Serde serializer.

impl StructuralPartialEq for Goal