{
"title": "{{REPORT_TITLE}}",
"subtitle": "{{PERIOD}} 销售业绩汇报 | 汇报人：{{PRESENTER}} | {{DATE}}",
"theme": {
"bg": "#0A1628",
"accent": "#FF6644",
"title": "#FFFFFF",
"body": "#D0D4DC",
"muted": "#8899AA",
"font": "Microsoft YaHei"
},
"slides": [
{
"title": "总体业绩概览",
"layout": {"kind": "grid", "cols": [0.4, 0.6], "gap": "0.25in", "padding": "0.1in"},
"blocks": [
{
"type": "richtext",
"runs": [
{"t": "{{PERIOD}} 业绩\n\n", "size": 18, "bold": true, "color": "#FF6644"},
{"t": "总销售额\n", "size": 13},
{"t": "{{TOTAL_SALES}} 万元\n", "size": 28, "bold": true, "color": "#00D4AA"},
{"t": "达成率 ", "size": 13},
{"t": "{{ACHIEVE_RATE}}\n\n", "size": 20, "bold": true, "color": "#00AA66"},
{"t": "同比增长 ", "size": 13},
{"t": "{{YOY}}\n", "size": 16, "bold": true, "color": "#FF6644"},
{"t": "环比增长 ", "size": 13},
{"t": "{{QOQ}}", "size": 16, "bold": true}
]
},
{
"type": "chart",
"chart": {
"type": "bar",
"categories": ["{{MONTH1}}", "{{MONTH2}}", "{{MONTH3}}"],
"series": [
{"name": "销售额 (万元)", "values": [320, 380, 420]},
{"name": "目标", "values": [300, 350, 400]}
],
"chart_title": "月度销售 vs 目标",
"data_labels": true
}
}
]
},
{
"title": "销售漏斗分析",
"layout": {"kind": "grid", "cols": [0.5, 0.5], "gap": "0.2in", "padding": "0.1in"},
"blocks": [
{
"type": "mpl",
"mpl": {
"chart_type": "funnel",
"title": "{{PERIOD}} 销售漏斗",
"width": 700,
"height": 500,
"data": {
"stages": [
{"name": "线索", "value": 1200},
{"name": "商机", "value": 480},
{"name": "方案", "value": 210},
{"name": "报价", "value": 95},
{"name": "成交", "value": 38}
]
}
}
},
{
"type": "table",
"table": {
"headers": ["转化阶段", "转化率", "行业平均"],
"rows": [
["线索→商机", "{{RATE_LO}}", "{{BENCH_LO}}"],
["商机→方案", "{{RATE_OP}}", "{{BENCH_OP}}"],
["方案→报价", "{{RATE_PP}}", "{{BENCH_PP}}"],
["报价→成交", "{{RATE_QC}}", "{{BENCH_QC}}"],
["整体转化", "{{RATE_OVERALL}}", "{{BENCH_OVERALL}}"]
]
}
}
]
},
{
"title": "区域/产品业绩",
"table": {
"headers": ["{{DIMENSION_NAME}}", "销售额 (万元)", "占比", "目标达成率", "同比增长"],
"rows": [
["{{ITEM1_NAME}}", "{{ITEM1_SALES}}", "{{ITEM1_PCT}}", "{{ITEM1_ACHIEVE}}", "{{ITEM1_YOY}}"],
["{{ITEM2_NAME}}", "{{ITEM2_SALES}}", "{{ITEM2_PCT}}", "{{ITEM2_ACHIEVE}}", "{{ITEM2_YOY}}"],
["{{ITEM3_NAME}}", "{{ITEM3_SALES}}", "{{ITEM3_PCT}}", "{{ITEM3_ACHIEVE}}", "{{ITEM3_YOY}}"],
["{{ITEM4_NAME}}", "{{ITEM4_SALES}}", "{{ITEM4_PCT}}", "{{ITEM4_ACHIEVE}}", "{{ITEM4_YOY}}"],
["{{ITEM5_NAME}}", "{{ITEM5_SALES}}", "{{ITEM5_PCT}}", "{{ITEM5_ACHIEVE}}", "{{ITEM5_YOY}}"],
["{{ITEM6_NAME}}", "{{ITEM6_SALES}}", "{{ITEM6_PCT}}", "{{ITEM6_ACHIEVE}}", "{{ITEM6_YOY}}"]
]
},
"bullets": [
"{{DIMENSION_INSIGHT_1}}",
"{{DIMENSION_INSIGHT_2}}"
]
},
{
"title": "下期展望与行动计划",
"table": {
"headers": ["行动项", "目标", "负责人", "截止日期", "预期产出"],
"rows": [
["{{ACTION1}}", "{{ACTION1_GOAL}}", "{{ACTION1_OWNER}}", "{{ACTION1_DATE}}", "{{ACTION1_OUTPUT}}"],
["{{ACTION2}}", "{{ACTION2_GOAL}}", "{{ACTION2_OWNER}}", "{{ACTION2_DATE}}", "{{ACTION2_OUTPUT}}"],
["{{ACTION3}}", "{{ACTION3_GOAL}}", "{{ACTION3_OWNER}}", "{{ACTION3_DATE}}", "{{ACTION3_OUTPUT}}"],
["{{ACTION4}}", "{{ACTION4_GOAL}}", "{{ACTION4_OWNER}}", "{{ACTION4_DATE}}", "{{ACTION4_OUTPUT}}"],
["{{ACTION5}}", "{{ACTION5_GOAL}}", "{{ACTION5_OWNER}}", "{{ACTION5_DATE}}", "{{ACTION5_OUTPUT}}"]
]
},
"bullets": [
"{{FORECAST_SUMMARY}}"
]
}
]
}