openrtb2/content_category.rs
1/// 5.1 Content Categories
2///
3/// The following list represents the IAB’s contextual taxonomy for categorization. Standard IDs
4/// have been adopted to easily support the communication of primary and secondary categories for
5/// various objects. This OpenRTB table has values derived from the IAB Tech Lab Content Taxonomy.
6/// Practitioners should keep in sync with updates as published on www.iab.com.
7#[derive(serde::Serialize, serde::Deserialize, Debug, PartialEq, Eq, Clone, Copy)]
8#[serde(rename_all = "SCREAMING-KEBAB-CASE")]
9pub enum ContentCategory {
10 /// Arts & Entertainment
11 Iab1,
12 /// Books & Literature
13 Iab1_1,
14 /// Celebrity Fan/Gossip
15 Iab1_2,
16 /// Fine Art
17 Iab1_3,
18 /// Humor
19 Iab1_4,
20 /// Movies
21 Iab1_5,
22 /// Music
23 Iab1_6,
24 /// Television
25 Iab1_7,
26 /// Automotive
27 Iab2,
28 /// Auto Parts
29 Iab2_1,
30 /// Auto Repair
31 Iab2_2,
32 /// Buying/Selling Cars
33 Iab2_3,
34 /// Car Culture
35 Iab2_4,
36 /// Certified Pre_Owned
37 Iab2_5,
38 /// Convertible
39 Iab2_6,
40 /// Coupe
41 Iab2_7,
42 /// Crossover
43 Iab2_8,
44 /// Diesel
45 Iab2_9,
46 /// Electric Vehicle
47 Iab2_10,
48 /// Hatchback
49 Iab2_11,
50 /// Hybrid
51 Iab2_12,
52 /// Luxury
53 Iab2_13,
54 /// Minivan
55 Iab2_14,
56 /// Motorcycles
57 Iab2_15,
58 /// Off_Road Vehicles
59 Iab2_16,
60 /// Performance Vehicles
61 Iab2_17,
62 /// Pickup
63 Iab2_18,
64 /// Road-Side Assistance
65 Iab2_19,
66 /// Sedan
67 Iab2_20,
68 /// Trucks & Accessories
69 Iab2_21,
70 /// Vintage Cars
71 Iab2_22,
72 /// Wagon
73 Iab2_23,
74 /// Business
75 Iab3,
76 /// Advertising
77 Iab3_1,
78 /// Agriculture
79 Iab3_2,
80 /// Biotech/Biomedical
81 Iab3_3,
82 /// Business Software
83 Iab3_4,
84 /// Construction
85 Iab3_5,
86 /// Forestry
87 Iab3_6,
88 /// Government
89 Iab3_7,
90 /// Green Solutions
91 Iab3_8,
92 /// Human Resources
93 Iab3_9,
94 /// Logistics
95 Iab3_10,
96 /// Marketing
97 Iab3_11,
98 /// Metals
99 Iab3_12,
100 /// Careers
101 Iab4,
102 /// Career Planning
103 Iab4_1,
104 /// College
105 Iab4_2,
106 /// Financial Aid
107 Iab4_3,
108 /// Job Fairs
109 Iab4_4,
110 /// Job Search
111 Iab4_5,
112 /// Resume Writing/Advice
113 Iab4_6,
114 /// Nursing
115 Iab4_7,
116 /// Scholarships
117 Iab4_8,
118 /// Telecommuting
119 Iab4_9,
120 /// U.S. Military
121 Iab4_10,
122 /// Career Advice
123 Iab4_11,
124 /// Education
125 Iab5,
126 /// 7-12 Education
127 Iab5_1,
128 /// Adult Education
129 Iab5_2,
130 /// Art History
131 Iab5_3,
132 /// College Administration
133 Iab5_4,
134 /// College Life
135 Iab5_5,
136 /// Distance Learning
137 Iab5_6,
138 /// English as a 2nd Language
139 Iab5_7,
140 /// Language Learning
141 Iab5_8,
142 /// Graduate School
143 Iab5_9,
144 /// Homeschooling
145 Iab5_10,
146 /// Homework/Study Tips
147 Iab5_11,
148 /// K-6 Educators
149 Iab5_12,
150 /// Private School
151 Iab5_13,
152 /// Special Education
153 Iab5_14,
154 /// Studying Business
155 Iab5_15,
156 /// Family & Parenting
157 Iab6,
158 /// Adoption
159 Iab6_1,
160 /// Babies & Toddlers
161 Iab6_2,
162 /// Daycare/Pre School
163 Iab6_3,
164 /// Family Internet
165 Iab6_4,
166 /// Parenting - K-6 Kids
167 Iab6_5,
168 /// Parenting teens
169 Iab6_6,
170 /// Pregnancy
171 Iab6_7,
172 /// Special Needs Kids
173 Iab6_8,
174 /// Eldercare
175 Iab6_9,
176 /// Health & Fitness
177 Iab7,
178 /// Exercise
179 Iab7_1,
180 /// ADD
181 Iab7_2,
182 /// AIDS/HIV
183 Iab7_3,
184 /// Allergies
185 Iab7_4,
186 /// Alternative Medicine
187 Iab7_5,
188 /// Arthritis
189 Iab7_6,
190 /// Asthma
191 Iab7_7,
192 /// Autism/PDD
193 Iab7_8,
194 /// Bipolar Disorder
195 Iab7_9,
196 /// Brain Tumor
197 Iab7_10,
198 /// Cancer
199 Iab7_11,
200 /// Cholesterol
201 Iab7_12,
202 /// Chronic Fatigue Syndrome
203 Iab7_13,
204 /// Chronic Pain
205 Iab7_14,
206 /// Cold & Flu
207 Iab7_15,
208 /// Deafness
209 Iab7_16,
210 /// Dental Care
211 Iab7_17,
212 /// Depression
213 Iab7_18,
214 /// Dermatology
215 Iab7_19,
216 /// Diabetes
217 Iab7_20,
218 /// Epilepsy
219 Iab7_21,
220 /// GERD/Acid Reflux
221 Iab7_22,
222 /// Headaches/Migraines
223 Iab7_23,
224 /// Heart Disease
225 Iab7_24,
226 /// Herbs for Health
227 Iab7_25,
228 /// Holistic Healing
229 Iab7_26,
230 /// IBS/Crohn’s Disease
231 Iab7_27,
232 /// Incest/Abuse Support
233 Iab7_28,
234 /// Incontinence
235 Iab7_29,
236 /// Infertility
237 Iab7_30,
238 /// Men’s Health
239 Iab7_31,
240 /// Nutrition
241 Iab7_32,
242 /// Orthopedics
243 Iab7_33,
244 /// Panic/Anxiety Disorders
245 Iab7_34,
246 /// Pediatrics
247 Iab7_35,
248 /// Physical Therapy
249 Iab7_36,
250 /// Psychology/Psychiatry
251 Iab7_37,
252 /// Senior Health
253 Iab7_38,
254 /// Sexuality
255 Iab7_39,
256 /// Sleep Disorders
257 Iab7_40,
258 /// Smoking Cessation
259 Iab7_41,
260 /// Substance Abuse
261 Iab7_42,
262 /// Thyroid Disease
263 Iab7_43,
264 /// Weight Loss
265 Iab7_44,
266 /// Women's Health
267 Iab7_45,
268 /// Food & Drink
269 Iab8,
270 /// American Cuisine
271 Iab8_1,
272 /// Barbecues & Grilling
273 Iab8_2,
274 /// Cajun/Creole
275 Iab8_3,
276 /// Chinese Cuisine
277 Iab8_4,
278 /// Cocktails/Beer
279 Iab8_5,
280 /// Coffee/Tea
281 Iab8_6,
282 /// Cuisine-Specific
283 Iab8_7,
284 /// Desserts & Baking
285 Iab8_8,
286 /// Dining Out
287 Iab8_9,
288 /// Food Allergies
289 Iab8_10,
290 /// French Cuisine
291 Iab8_11,
292 /// Health/Low-Fat Cooking
293 Iab8_12,
294 /// Italian Cuisine
295 Iab8_13,
296 /// Japanese Cuisine
297 Iab8_14,
298 /// Mexican Cuisine
299 Iab8_15,
300 /// Vegan
301 Iab8_16,
302 /// Vegetarian
303 Iab8_17,
304 /// Wine
305 Iab8_18,
306 /// Hobbies & Interests
307 Iab9,
308 /// Art/Technology
309 Iab9_1,
310 /// Arts & Crafts
311 Iab9_2,
312 /// Beadwork
313 Iab9_3,
314 /// Bird-Watching
315 Iab9_4,
316 /// Board Games/Puzzles
317 Iab9_5,
318 /// Candle & Soap Making
319 Iab9_6,
320 /// Card Games
321 Iab9_7,
322 /// Chess
323 Iab9_8,
324 /// Cigars
325 Iab9_9,
326 /// Collecting
327 Iab9_10,
328 /// Comic Books
329 Iab9_11,
330 /// Drawing/Sketching
331 Iab9_12,
332 /// Freelance Writing
333 Iab9_13,
334 /// Genealogy
335 Iab9_14,
336 /// Getting Published
337 Iab9_15,
338 /// Guitar
339 Iab9_16,
340 /// Home Recording
341 Iab9_17,
342 /// Investors & Patents
343 Iab9_18,
344 /// Jewelry Making
345 Iab9_19,
346 /// Magic & Illusion
347 Iab9_20,
348 /// Needlework
349 Iab9_21,
350 /// Painting
351 Iab9_22,
352 /// Photography
353 Iab9_23,
354 /// Radio
355 Iab9_24,
356 /// Roleplaying Games
357 Iab9_25,
358 /// Sci-Fi & Fantasy
359 Iab9_26,
360 /// Scrapbooking
361 Iab9_27,
362 /// Screenwriting
363 Iab9_28,
364 /// Stamps & Coins
365 Iab9_29,
366 /// Video & Computer Games
367 Iab9_30,
368 /// Woodworking
369 Iab9_31,
370 /// Home & Garden
371 Iab10,
372 /// Appliances
373 Iab10_1,
374 /// Entertaining
375 Iab10_2,
376 /// Environmental Safety
377 Iab10_3,
378 /// Gardening
379 Iab10_4,
380 /// Home Repair
381 Iab10_5,
382 /// Home Theater
383 Iab10_6,
384 /// Interior Decorating
385 Iab10_7,
386 /// Landscaping
387 Iab10_8,
388 /// Remodeling & Construction
389 Iab10_9,
390 /// Law, Government, & Politics
391 Iab11,
392 /// Immigration
393 Iab11_1,
394 /// Legal Issues
395 Iab11_2,
396 /// U.S. Government Resources
397 Iab11_3,
398 /// Politics
399 Iab11_4,
400 /// Commentary
401 Iab11_5,
402 /// News
403 Iab12,
404 /// International News
405 Iab12_1,
406 /// National News
407 Iab12_2,
408 /// Local News
409 Iab12_3,
410 /// Personal Finance
411 Iab13,
412 /// Beginning Investing
413 Iab13_1,
414 /// Credit/Debt & Loans
415 Iab13_2,
416 /// Financial News
417 Iab13_3,
418 /// Financial Planning
419 Iab13_4,
420 /// Hedge Fund
421 Iab13_5,
422 /// Insurance
423 Iab13_6,
424 /// Investing
425 Iab13_7,
426 /// Mutual Funds
427 Iab13_8,
428 /// Options
429 Iab13_9,
430 /// Retirement Planning
431 Iab13_10,
432 /// Stocks
433 Iab13_11,
434 /// Tax Planning
435 Iab13_12,
436 /// Society
437 Iab14,
438 /// Dating
439 Iab14_1,
440 /// Divorce Support
441 Iab14_2,
442 /// Gay Life
443 Iab14_3,
444 /// Marriage
445 Iab14_4,
446 /// Senior Living
447 Iab14_5,
448 /// Teens
449 Iab14_6,
450 /// Weddings
451 Iab14_7,
452 /// Ethnic Specific
453 Iab14_8,
454 /// Science
455 Iab15,
456 /// Astrology
457 Iab15_1,
458 /// Biology
459 Iab15_2,
460 /// Chemistry
461 Iab15_3,
462 /// Geology
463 Iab15_4,
464 /// Paranormal Phenomena
465 Iab15_5,
466 /// Physics
467 Iab15_6,
468 /// Space/Astronomy
469 Iab15_7,
470 /// Geography
471 Iab15_8,
472 /// Botany
473 Iab15_9,
474 /// Weather
475 Iab15_10,
476 /// Pets
477 Iab16,
478 /// Aquariums
479 Iab16_1,
480 /// Birds
481 Iab16_2,
482 /// Cats
483 Iab16_3,
484 /// Dogs
485 Iab16_4,
486 /// Large Animals
487 Iab16_5,
488 /// Reptiles
489 Iab16_6,
490 /// Veterinary Medicine
491 Iab16_7,
492 /// Sports
493 Iab17,
494 /// Auto Racing
495 Iab17_1,
496 /// Baseball
497 Iab17_2,
498 /// Bicycling
499 Iab17_3,
500 /// Bodybuilding
501 Iab17_4,
502 /// Boxing
503 Iab17_5,
504 /// Canoeing/Kayaking
505 Iab17_6,
506 /// Cheerleading
507 Iab17_7,
508 /// Climbing
509 Iab17_8,
510 /// Cricket
511 Iab17_9,
512 /// Figure Skating
513 Iab17_10,
514 /// Fly Fishing
515 Iab17_11,
516 /// Football
517 Iab17_12,
518 /// Freshwater Fishing
519 Iab17_13,
520 /// Game & Fish
521 Iab17_14,
522 /// Golf
523 Iab17_15,
524 /// Horse Racing
525 Iab17_16,
526 /// Horses
527 Iab17_17,
528 /// Hunting/Shooting
529 Iab17_18,
530 /// Inline Skating
531 Iab17_19,
532 /// Martial Arts
533 Iab17_20,
534 /// Mountain Biking
535 Iab17_21,
536 /// NASCAR Racing
537 Iab17_22,
538 /// Olympics
539 Iab17_23,
540 /// Paintball
541 Iab17_24,
542 /// Power & Motorcycles
543 Iab17_25,
544 /// Pro Basketball
545 Iab17_26,
546 /// Pro Ice Hockey
547 Iab17_27,
548 /// Rodeo
549 Iab17_28,
550 /// Rugby
551 Iab17_29,
552 /// Running/Jogging
553 Iab17_30,
554 /// Sailing
555 Iab17_31,
556 /// Saltwater Fishing
557 Iab17_32,
558 /// Scuba Diving
559 Iab17_33,
560 /// Skateboarding
561 Iab17_34,
562 /// Skiing
563 Iab17_35,
564 /// Snowboarding
565 Iab17_36,
566 /// Surfing/Body-Boarding
567 Iab17_37,
568 /// Swimming
569 Iab17_38,
570 /// Table Tennis/Ping-Pong
571 Iab17_39,
572 /// Tennis
573 Iab17_40,
574 /// Volleyball
575 Iab17_41,
576 /// Walking
577 Iab17_42,
578 /// Waterski/Wakeboard
579 Iab17_43,
580 /// World Soccer
581 Iab17_44,
582 /// Style & Fashion
583 Iab18,
584 /// Beauty
585 Iab18_1,
586 /// Body Art
587 Iab18_2,
588 /// Fashion
589 Iab18_3,
590 /// Jewelry
591 Iab18_4,
592 /// Clothing
593 Iab18_5,
594 /// Accessories
595 Iab18_6,
596 /// Technology & Computing
597 Iab19,
598 /// 3-D Graphics
599 Iab19_1,
600 /// Animation
601 Iab19_2,
602 /// Antivirus Software
603 Iab19_3,
604 /// C/C++
605 Iab19_4,
606 /// Cameras & Camcorders
607 Iab19_5,
608 /// Cell Phones
609 Iab19_6,
610 /// Computer Certification
611 Iab19_7,
612 /// Computer Networking
613 Iab19_8,
614 /// Computer Peripherals
615 Iab19_9,
616 /// Computer Reviews
617 Iab19_10,
618 /// Data Centers
619 Iab19_11,
620 /// Databases
621 Iab19_12,
622 /// Desktop Publishing
623 Iab19_13,
624 /// Desktop Video
625 Iab19_14,
626 /// Email
627 Iab19_15,
628 /// Graphics Software
629 Iab19_16,
630 /// Home Video/DVD
631 Iab19_17,
632 /// Internet Technology
633 Iab19_18,
634 /// Java
635 Iab19_19,
636 /// JavaScript
637 Iab19_20,
638 /// Mac Support
639 Iab19_21,
640 /// MP3/MIDI
641 Iab19_22,
642 /// Net Conferencing
643 Iab19_23,
644 /// Net for Beginners
645 Iab19_24,
646 /// Network Security
647 Iab19_25,
648 /// Palmtops/PDAs
649 Iab19_26,
650 /// PC Support
651 Iab19_27,
652 /// Portable
653 Iab19_28,
654 /// Entertainment
655 Iab19_29,
656 /// Shareware/Freeware
657 Iab19_30,
658 /// Unix
659 Iab19_31,
660 /// Visual Basic
661 Iab19_32,
662 /// Web Clip Art
663 Iab19_33,
664 /// Web Design/HTML
665 Iab19_34,
666 /// Web Search
667 Iab19_35,
668 /// Windows
669 Iab19_36,
670 /// Travel
671 Iab20,
672 /// Adventure Travel
673 Iab20_1,
674 /// Africa
675 Iab20_2,
676 /// Air Travel
677 Iab20_3,
678 /// Australia & New Zealand
679 Iab20_4,
680 /// Bed & Breakfasts
681 Iab20_5,
682 /// Budget Travel
683 Iab20_6,
684 /// Business Travel
685 Iab20_7,
686 /// By US Locale
687 Iab20_8,
688 /// Camping
689 Iab20_9,
690 /// Canada
691 Iab20_10,
692 /// Caribbean
693 Iab20_11,
694 /// Cruises
695 Iab20_12,
696 /// Eastern Europe
697 Iab20_13,
698 /// Europe
699 Iab20_14,
700 /// France
701 Iab20_15,
702 /// Greece
703 Iab20_16,
704 /// Honeymoons/Getaways
705 Iab20_17,
706 /// Hotels
707 Iab20_18,
708 /// Italy
709 Iab20_19,
710 /// Japan
711 Iab20_20,
712 /// Mexico & Central America
713 Iab20_21,
714 /// National Parks
715 Iab20_22,
716 /// South America
717 Iab20_23,
718 /// Spas
719 Iab20_24,
720 /// Theme Parks
721 Iab20_25,
722 /// Traveling with Kids
723 Iab20_26,
724 /// United Kingdom
725 Iab20_27,
726 /// Real Estate
727 Iab21,
728 /// Apartments
729 Iab21_1,
730 /// Architects
731 Iab21_2,
732 /// Buying/Selling Homes
733 Iab21_3,
734 /// Shopping
735 Iab22,
736 /// Contests & Freebies
737 Iab22_1,
738 /// Couponing
739 Iab22_2,
740 /// Comparison
741 Iab22_3,
742 /// Engines
743 Iab22_4,
744 /// Religion & Spirituality
745 Iab23,
746 /// Alternative Religions
747 Iab23_1,
748 /// Atheism/Agnosticism
749 Iab23_2,
750 /// Buddhism
751 Iab23_3,
752 /// Catholicism
753 Iab23_4,
754 /// Christianity
755 Iab23_5,
756 /// Hinduism
757 Iab23_6,
758 /// Islam
759 Iab23_7,
760 /// Judaism
761 Iab23_8,
762 /// Latter-Day Saints
763 Iab23_9,
764 /// Pagan/Wiccan
765 Iab23_10,
766 /// Uncategorized
767 Iab24,
768 /// Non-Standard Content
769 Iab25,
770 /// Unmoderated UGC
771 Iab25_1,
772 /// Extreme Graphic/Explicit Violence
773 Iab25_2,
774 /// Pornography
775 Iab25_3,
776 /// Profane Content
777 Iab25_4,
778 /// Hate Content
779 Iab25_5,
780 /// Under Construction
781 Iab25_6,
782 /// Incentivized
783 Iab25_7,
784 /// Illegal Content
785 Iab26,
786 /// Illegal Content
787 Iab26_1,
788 /// Warez
789 Iab26_2,
790 /// Spyware/Malware
791 Iab26_3,
792 /// Copyright Infringement
793 Iab26_4,
794}
795
796#[cfg(test)]
797mod test {
798 use super::*;
799
800 #[test]
801 fn json() -> serde_json::Result<()> {
802 assert!(serde_json::from_str::<ContentCategory>("IAB").is_err());
803
804 let json = r#"["IAB1","IAB1-1"]"#;
805 let e1: Vec<ContentCategory> = serde_json::from_str(json)?;
806 assert_eq!(e1, vec![ContentCategory::Iab1, ContentCategory::Iab1_1]);
807 assert_eq!(serde_json::to_string(&e1)?, json);
808
809 Ok(())
810 }
811}