/*
* Zernio API
*
* API reference for Zernio. Authenticate with a Bearer API key. Base URL: https://zernio.com/api Versioning and deprecation: all endpoints are versioned in the URL path (current version: /v1). Breaking changes only ship in a new path version; existing versions keep working. Deprecated operations are marked 'deprecated: true' in this spec and announced in the changelog (https://zernio.com/changelog) before removal. Errors: every 4xx/5xx response is application/json with a machine-readable 'code' and a human-readable 'error' message (see the ErrorResponse schema).
*
* The version of the OpenAPI document: 1.0.4
* Contact: support@zernio.com
* Generated by: https://openapi-generator.tech
*/
use crate::models;
use serde::{Deserialize, Serialize};
#[derive(Clone, Default, Debug, PartialEq, Serialize, Deserialize)]
pub struct CreateStandaloneAdRequest {
#[serde(rename = "accountId")]
pub account_id: String,
#[serde(rename = "adAccountId")]
pub ad_account_id: String,
#[serde(rename = "name")]
pub name: String,
/// Meta only. Exact campaign name. Overrides the default `<name> - Campaign`.
#[serde(rename = "campaignName", skip_serializing_if = "Option::is_none")]
pub campaign_name: Option<String>,
/// Meta only. Exact ad set name. Overrides the default `<name> - Ad Set`. (For per-ad names on the multi-creative shape, set `name` on each `creatives[]` entry.)
#[serde(rename = "adSetName", skip_serializing_if = "Option::is_none")]
pub ad_set_name: Option<String>,
/// Meta only. Exact ad name (the single-creative ad object's name). Overrides the default, which is `name`. (For per-ad names on the multi-creative shape, set `name` on each `creatives[]` entry instead.)
#[serde(rename = "adName", skip_serializing_if = "Option::is_none")]
pub ad_name: Option<String>,
#[serde(rename = "tracking", skip_serializing_if = "Option::is_none")]
pub tracking: Option<Box<models::CreateStandaloneAdRequestTracking>>,
/// Required on legacy and multi-creative shapes; the attach shape inherits it from the ad set. Available goals vary by platform. **Meta** - `conversions`: OUTCOME_SALES. Requires `promotedObject.pixelId` and `promotedObject.customEventType` with a commerce event such as PURCHASE or START_TRIAL, or `promotedObject.customConversionId` to optimise against a Custom Conversion, or `customEventType: OTHER` + `customEventStr` to optimise against a pixel custom event. - `lead_conversion`: OUTCOME_LEADS optimizing website pixel leads. Same pixel and event fields, but with a leads-class event such as LEAD, SUBMIT_APPLICATION, SCHEDULE or CONTACT (or `promotedObject.customConversionId` to optimise against a Custom Conversion instead). Meta gates conversion events by objective, so leads-class events are rejected under `conversions`. - `lead_generation`: OUTCOME_LEADS with instant forms. Requires `leadGenFormId`. `promotedObject.pageId` is optional and auto-filled from the connected Page. - `app_promotion`: requires `promotedObject.applicationId` and `promotedObject.objectStoreUrl`. - `catalog_sales`: Advantage+ catalog ads, for example vehicle inventory. Requires `promotedObject.productSetId`, `promotedObject.pixelId` and `promotedObject.customEventType`. Builds a catalog TEMPLATE creative from the copy fields, which may carry template tags like {{product.name}} or {{vehicle.make}}. No imageUrl or video is sent; Meta renders the visuals per catalog item. Discover catalogs via GET /v1/ads/catalogs and product sets via GET /v1/ads/catalogs/{catalogId}/product-sets. Single shape only, no creatives[], adSetId, dynamicCreative or placementAssets. - `page_likes`: Page Likes conversion location under OUTCOME_ENGAGEMENT (destination_type ON_PAGE, optimization PAGE_LIKES). `promotedObject.pageId` is optional and auto-filled from the connected Page. The creative CTA is fixed to LIKE_PAGE targeting that Page; headline / body / linkUrl / callToAction / imageUrl / video are all optional (Meta derives the link and the Like button from the Page). **TikTok** - `conversions`: website-conversion ad group. Requires `promotedObject.pixelId`, your TikTok Pixel ID. Accepts an optional `promotedObject.customEventType` with a TikTok optimization_event code your pixel tracks (newer pixels use e.g. SHOPPING for purchase events; legacy pixels use ON_WEB_ORDER, INITIATE_ORDER, ON_WEB_REGISTER or FORM). To inherit pixel and event from an existing ad group, pass `adSetId` instead. **LinkedIn** - `engagement`, `traffic`, `awareness` and `video_views` create standalone Direct Sponsored Content ads. `traffic` requires `linkUrl`; `video_views` requires `video`. - `lead_generation`: requires `leadGenFormId` (an adForm ID from POST /v1/ads/lead-forms). The campaign objective is set to MAX_LEAD and the creative's `leadgenCallToAction` destination is set to `urn:li:adForm:{id}`. - `job_applicants` requires a `platformSpecificData.jobs` creative. - For `conversions` on LinkedIn, or to promote an existing post, use POST /v1/ads/boost. **OpenAI Ads** - Only `traffic`, `awareness`, and `conversions` are supported (other goals return 400). Maps to OpenAI's `bidding_type` (clicks, impressions, conversions respectively). `conversions` requires an active conversion event setting on the account; create a tracking tag with `defaultEventType` via the tracking-tags API (`POST /v1/accounts/{accountId}/tracking-tags`), or configure a conversion event in OpenAI Ads Manager, or the request returns 422.
#[serde(rename = "goal", skip_serializing_if = "Option::is_none")]
pub goal: Option<Goal>,
/// Meta only. Explicit ad-set `optimization_goal` (e.g. `LANDING_PAGE_VIEWS`, `LINK_CLICKS`, `REACH`, `IMPRESSIONS`, `OFFSITE_CONVERSIONS`, `THRUPLAY`, `LEAD_GENERATION`). Overrides the default derived from `goal` (e.g. `traffic` defaults to `LINK_CLICKS`). Forwarded verbatim to Meta, which validates compatibility with the campaign objective and rejects incompatible combinations.
#[serde(rename = "optimizationGoal", skip_serializing_if = "Option::is_none")]
pub optimization_goal: Option<String>,
/// Meta only. Explicit ad-set `billing_event`. Defaults to `IMPRESSIONS`. Forwarded verbatim to Meta, which validates compatibility with the optimization goal.
#[serde(rename = "billingEvent", skip_serializing_if = "Option::is_none")]
pub billing_event: Option<String>,
/// Meta only. RESERVED = Reach & Frequency: requires `rfPredictionId` (a RESERVED prediction from /v1/ads/rf-predictions + /reserve). Budget, schedule and pricing come from the reservation, so budgetAmount/budgetType are not required and bid fields are ignored. Only the plain single-ad shape (no creatives[], adSetId, existingCampaignId or dynamicCreative).
#[serde(rename = "buyingType", skip_serializing_if = "Option::is_none")]
pub buying_type: Option<BuyingType>,
/// Meta only. The RESERVED prediction id the R&F ad set runs on (reserving mints a new id — pass that one). Requires buyingType RESERVED.
#[serde(rename = "rfPredictionId", skip_serializing_if = "Option::is_none")]
pub rf_prediction_id: Option<String>,
/// Meta only. Advantage+ creative enhancements: a partial map of Meta creative feature keys (snake_case, e.g. enhance_cta, image_brightness_and_contrast, text_optimizations) to enroll status, forwarded as degrees_of_freedom_spec.creative_features_spec. Meta validates the keys; unspecified features default to OPT_OUT. The legacy standard_enhancements bundle is deprecated by Meta and rejected.
#[serde(rename = "creativeFeatures", skip_serializing_if = "Option::is_none")]
pub creative_features: Option<CreativeFeatures>,
/// Meta only. Multi-advertiser ads: whether Meta may show this ad alongside other advertisers' in one unit. Meta auto-enrols since Aug 2024, so send OPT_OUT to leave. It is a top-level creative field, NOT a `creativeFeatures` key — Meta rejects it there.
#[serde(rename = "multiAdvertiser", skip_serializing_if = "Option::is_none")]
pub multi_advertiser: Option<MultiAdvertiser>,
/// Meta only, single standalone shape only (no creatives[], adSetId, or RESERVED). Dry-run: each node runs Meta's execution_options validate_only and NOTHING is created or persisted. Children need real parents, so a fresh tree validates the campaign + creative (the ad set needs its campaign to exist — pass existingCampaignId to validate it too; the ad itself is never validatable pre-create). A Meta validation failure returns the 400 verbatim; success returns 200 with per-node results instead of an ad.
#[serde(rename = "validateOnly", skip_serializing_if = "Option::is_none")]
pub validate_only: Option<bool>,
/// Budget in WHOLE currency units (USD: 50 = $50.00), NOT cents — Meta's own Marketing API takes this same number in minor units, so it is an easy and expensive mix-up. Required on legacy + multi-creative shapes. Inherited on attach. OpenAI Ads requires a $1 minimum (its budget is lifetime-only, see budgetType).
#[serde(rename = "budgetAmount", skip_serializing_if = "Option::is_none")]
pub budget_amount: Option<f64>,
/// Required on legacy + multi-creative shapes. Inherited on attach. OpenAI Ads accepts lifetime only (no daily-budget concept on the platform); sending daily returns 422. OpenAI Ads lifetime budgets require `endDate` to give the lifetime cap a spend window.
#[serde(rename = "budgetType", skip_serializing_if = "Option::is_none")]
pub budget_type: Option<BudgetType>,
/// Meta, TikTok, and LinkedIn. Publish state of the created entities. Omitted or ACTIVE publishes live (default, back-compat); PAUSED creates them paused so you can review before they spend. On Meta the pause is held on the campaign this call creates, leaving the ad set and ad switched on, so a single PUT /v1/ads/campaigns/{campaignId}/status with `active` brings the whole thing live. It is held at every level instead when the pause cannot rely on the campaign: `existingCampaignId` (that campaign may be running and is never touched) or `campaignStatus: ACTIVE`. On TikTok the whole campaign > ad group > ad hierarchy stays paused. On LinkedIn the whole campaign group, campaign, and creative hierarchy stays PAUSED (intendedStatus PAUSED on each).
#[serde(rename = "status", skip_serializing_if = "Option::is_none")]
pub status: Option<Status>,
/// Meta only. Overrides `status` for the campaign level alone, so you can create a live campaign whose ad set and ad stay paused, or the reverse. Omitted, it follows `status`.
#[serde(rename = "campaignStatus", skip_serializing_if = "Option::is_none")]
pub campaign_status: Option<CampaignStatus>,
/// Meta only. Where the budget lives, which selects the Meta budget model: - `adset` (default): ABO (Ad-set Budget Optimization). The budget is set on the ad set. This is the back-compatible behaviour — omit this field to keep it. - `campaign`: CBO (Campaign Budget Optimization / Advantage Campaign Budget). The budget AND `bidStrategy` are set on the CAMPAIGN, and Meta distributes spend across ad sets automatically. Meta requires the budget at exactly one level, never both. Non-Meta platforms ignore this field. Ignored on the attach shape (`adSetId`), which inherits the existing budget.
#[serde(rename = "budgetLevel", skip_serializing_if = "Option::is_none")]
pub budget_level: Option<BudgetLevel>,
/// ISO 4217 currency code matching the ad account's currency (e.g. `USD`). Meta only. Optional: Zernio resolves it from the ad account when omitted. The value selects the minor-unit exponent Zernio converts budget/bid amounts by before calling Meta (most currencies are cents; zero-decimal currencies like JPY/KRW are sent as-is).
#[serde(rename = "currency", skip_serializing_if = "Option::is_none")]
pub currency: Option<String>,
/// Required for Meta, Google, Pinterest, LinkedIn, and OpenAI Ads on legacy + attach shapes (skip for multi-creative — use `creatives[].headline`). Ignored for TikTok and X/Twitter. Max: Meta=255, Google=30, Pinterest=100, LinkedIn=400, OpenAI=50 (min 3). On LinkedIn this is the ad's headline (the bold text on the creative); for traffic ads it's the link card title. On OpenAI Ads this is the chat card's title.
#[serde(rename = "headline", skip_serializing_if = "Option::is_none")]
pub headline: Option<String>,
/// Google Display only — defaults to `headline` if omitted. On LinkedIn, reused as the optional secondary description text on traffic (link) ads; omitted if not provided.
#[serde(rename = "longHeadline", skip_serializing_if = "Option::is_none")]
pub long_headline: Option<String>,
/// Required on legacy + attach shapes. For X/Twitter this is the tweet text (max 280 chars including a ~24-char URL when `linkUrl` is set). On LinkedIn this is the post commentary (the intro text shown above the ad). On OpenAI Ads this is the chat card's body text. Max: Google=90, Pinterest=500, OpenAI=100.
#[serde(rename = "body", skip_serializing_if = "Option::is_none")]
pub body: Option<String>,
/// Meta only (facebook/instagram). Link description — the secondary text shown below the headline (Meta's link_data.description; on video creatives mapped to video_data.link_description). When omitted, Meta auto-pulls the destination URL's OpenGraph description. Applies on legacy, attach, and placementAssets shapes; for multi-creative use creatives[].description (this field is the shared fallback). For multi-text variations use `descriptions` (array) instead.
#[serde(rename = "description", skip_serializing_if = "Option::is_none")]
pub description: Option<String>,
/// Meta only. Multiple Text Options (Advantage+ Flexible Format): supply 1-5 primary-text variations and Meta optimises delivery across them, WITHOUT enabling full Dynamic Creative (`dynamicCreative`). Uses `optimization_type: DEGREES_OF_FREEDOM` on the asset feed, so multiple ads per ad set are allowed (unlike `dynamicCreative` which is limited to one). Requires `imageUrl` or `video`, `linkUrl`, and `callToAction`. When set, the top-level `body` field is used as the `object_story_spec.link_data.message` (the preview text) and `headlines` must also be present. On a video creative the copy lands in `video_data.message` / `video_data.title` instead of `link_data`. Mutually exclusive with `dynamicCreative`, `placementAssets`, `carouselCards`, and `creatives[]`.
#[serde(rename = "bodies", skip_serializing_if = "Option::is_none")]
pub bodies: Option<Vec<String>>,
/// Meta only. Headline variations for Multiple Text Options. Must be sent alongside `bodies`. The top-level `headline` field is used as the `object_story_spec.link_data.name` (`video_data.title` on a video creative).
#[serde(rename = "headlines", skip_serializing_if = "Option::is_none")]
pub headlines: Option<Vec<String>>,
/// Meta only. Optional description variations for Multiple Text Options. Sent alongside `bodies` and `headlines`.
#[serde(rename = "descriptions", skip_serializing_if = "Option::is_none")]
pub descriptions: Option<Vec<String>>,
/// Required on legacy + attach shapes for Meta. Honoured on TikTok (passes through to the Spark Ad creative's `call_to_action`) and on LinkedIn (the CTA button on the ad; defaults to LEARN_MORE when `linkUrl` is set). LinkedIn accepts: LEARN_MORE, SIGN_UP, DOWNLOAD, SUBSCRIBE, REGISTER, JOIN, ATTEND, REQUEST_DEMO, VIEW_QUOTE, APPLY, SEE_MORE, SHOP_NOW, BUY_NOW. Ignored by Google, Pinterest, and X/Twitter.
#[serde(rename = "callToAction", skip_serializing_if = "Option::is_none")]
pub call_to_action: Option<CallToAction>,
/// Required on legacy + attach shapes (skip for multi-creative). On LinkedIn it's the ad's destination URL; required for `traffic` ads, optional for `engagement` / `awareness`. NOT required when `goal` is `lead_generation` (the ad opens a Lead Gen form instead of a destination). On LinkedIn, `imageUrl` + `linkUrl` publishes an ARTICLE-content creative; this is LinkedIn's article ad format, with the image as thumbnail and `longHeadline` as description. Required for OpenAI Ads (the chat card's target_url).
#[serde(rename = "linkUrl", skip_serializing_if = "Option::is_none")]
pub link_url: Option<String>,
/// Lead Gen form ID to attach to the ad's creative. REQUIRED when `goal` is `lead_generation`. Create one via POST /v1/ads/lead-forms. On Meta (facebook/instagram) this is the leadgen_forms ID; the ad set's promoted_object.page_id + LEAD_GENERATION optimization + destination_type ON_AD are derived automatically from the goal. On LinkedIn this is the adForm ID; the creative's `leadgenCallToAction.destination` is set to `urn:li:adForm:{id}` and the campaign objective is set to MAX_LEAD. Forms must be owned by the sponsoredAccount (not the organization) for the URN to resolve. Also required on every Meta ATTACH (`adSetId`) call that targets a lead ad set (the form attaches per-ad; Meta rejects a formless ad in a lead ad set). Both `placementAssets` (per-placement creative) and `dynamicCreative` (multi-text / multi-asset pool, e.g. multiple headlines and primary texts) ARE supported on Meta instant-form lead ads.
#[serde(rename = "leadGenFormId", skip_serializing_if = "Option::is_none")]
pub lead_gen_form_id: Option<String>,
/// Image creative for Meta/Google/Pinterest/LinkedIn on legacy + attach shapes (mutually exclusive with `video`). Required for LinkedIn ads unless `video` is set. Not required for Google Search campaigns. For TikTok, this field carries the VIDEO URL (the TikTok ads endpoint is video-only; the field retains the `imageUrl` name for cross-platform consistency). Ignored for X/Twitter. For Google Display, treated as the landscape image (alias of `images.landscape`); supply `images.square` alongside or the request is rejected. For LinkedIn the image is uploaded to LinkedIn under the authoring Company Page (see `organizationId`); recommended ratio 1.91:1 (e.g. 1200×627). Required for OpenAI Ads (uploaded as the chat card's image; OpenAI has no video ad format).
#[serde(rename = "imageUrl", skip_serializing_if = "Option::is_none")]
pub image_url: Option<String>,
#[serde(rename = "images", skip_serializing_if = "Option::is_none")]
pub images: Option<Box<models::CreateStandaloneAdRequestImages>>,
#[serde(rename = "video", skip_serializing_if = "Option::is_none")]
pub video: Option<Box<models::CreateStandaloneAdRequestVideo>>,
/// Meta-only. When present, switches to the multi-creative shape: creates 1 campaign + 1 ad set + N ads (one per entry here). Top-level `headline` / `body` / `imageUrl` / `linkUrl` / `callToAction` are ignored in this mode. Mutually exclusive with `adSetId`.
#[serde(rename = "creatives", skip_serializing_if = "Option::is_none")]
pub creatives: Option<Vec<models::CreateStandaloneAdRequestCreativesInner>>,
/// When present, switches to the attach shape: adds one new ad to this existing ad set without creating a new campaign. Budget, targeting, goal, schedule, AND bid strategy are inherited from the ad set on Meta — passing `bidStrategy` in attach mode returns 400. To change an existing ad set's bid, use `PUT /v1/ads/ad-sets/{adSetId}`. Mutually exclusive with `creatives[]`. The attached ad takes the full single-creative surface: `headline`/`body`/`description`/`callToAction` plus either `imageUrl`/`video` OR `placementAssets` (its own per-placement Feed/Story assets) OR `translations`/`defaultLocale` (its own per-locale asset feed, Meta only), and `leadGenFormId` when the target is a lead ad set (the parent must be ON_AD, true for ad sets created via goal `lead_generation`; Meta rejects a formless ad there, so pass the form on EVERY attached ad). This is the way to build N full ads sharing one ad set: create the first ad via the normal shape, then attach the rest one call each. Supported on Meta (facebook, instagram), TikTok, and LinkedIn. On TikTok the `adSetId` is the ad group ID; the new ad inherits the ad group's bid + budget + targeting. On LinkedIn the `adSetId` is the LinkedIn Campaign ID (numeric); we attach a new Creative to that Campaign, so the Campaign's `platformSpecificData` bidding, targeting, budget and schedule are inherited (passing those fields returns 400).
#[serde(rename = "adSetId", skip_serializing_if = "Option::is_none")]
pub ad_set_id: Option<String>,
/// Meta + LinkedIn. On Meta: add the new ad set under this EXISTING campaign instead of creating a new one (multi-ad-set audience testing). The new ad set's budget is matched to the campaign's mode automatically: for a CBO campaign (campaign-level budget) omit `budgetAmount`/`budgetType` — the campaign owns the budget; for an ABO campaign pass them (they go on the new ad set). On LinkedIn: create a new Campaign (and its Creative) under this EXISTING CampaignGroup. On failure only the entities we authored are cleaned up; the pre-existing parent is left untouched and is never (re)activated. Mutually exclusive with `adSetId` and `creatives[]`.
#[serde(rename = "existingCampaignId", skip_serializing_if = "Option::is_none")]
pub existing_campaign_id: Option<String>,
/// Meta only. Reuse an EXISTING ad creative by id instead of building a new one from the copy/media fields (which are then ignored). Combine with `existingCampaignId` to build a multi-ad-set campaign that shares one creative. Mutually exclusive with `creatives[]`, `dynamicCreative`, and `placementAssets`. The creative id used is returned as `creativeId` on the create response.
#[serde(rename = "existingCreativeId", skip_serializing_if = "Option::is_none")]
pub existing_creative_id: Option<String>,
/// Google Display only
#[serde(rename = "businessName", skip_serializing_if = "Option::is_none")]
pub business_name: Option<String>,
/// Pinterest only. Board ID (auto-creates if not provided).
#[serde(rename = "boardId", skip_serializing_if = "Option::is_none")]
pub board_id: Option<String>,
/// LinkedIn only. The Company Page that authors the Direct Sponsored Content (\"dark\") post backing the ad — accepts a numeric organization ID or a full `urn:li:organization:N` URN. Required unless the resolved `accountId` is a connected LinkedIn Company-Page account (defaults to that page) or the LinkedIn ad account is org-owned (defaults to the account's owning organization). The authenticated member must be an ADMINISTRATOR or DIRECT_SPONSORED_CONTENT_POSTER of this page (and the page must be associated with the ad account), or LinkedIn returns 403. Ignored by every other platform.
#[serde(rename = "organizationId", skip_serializing_if = "Option::is_none")]
pub organization_id: Option<String>,
/// Nested targeting object — the same TargetingSpec shape as `POST /v1/ads/boost`, `POST /v1/ads/targeting/reach-estimate`, and `saved_targeting` audiences. Merged UNDER the flat inline targeting fields below: `savedTargetingId` < `targeting` < flat fields (a flat field present on the body replaces the nested value entirely). Both forms are equivalent; use whichever your integration already builds.
#[serde(rename = "targeting", skip_serializing_if = "Option::is_none")]
pub targeting: Option<Box<models::TargetingSpec>>,
/// ISO 3166-1 alpha-2 country codes (e.g. ['NL']). Defaults to ['US'] when no other geo targeting (flat or nested `targeting`) is provided. (LinkedIn and OpenAI Ads currently honour country-level targeting only; any other targeting field returns 400 for OpenAI Ads.)
#[serde(rename = "countries", skip_serializing_if = "Option::is_none")]
pub countries: Option<Vec<String>>,
/// City-level geo targeting (Meta and TikTok). Each city is targeted by the platform's opaque `key` (the city ID) which can be looked up via `GET /v1/ads/targeting/search?dimension=geo&q=<name>&countryCode=<ISO>`. Optional `radius` + `distance_unit` (Meta only) extend the targeting beyond the city limits (e.g. radius 25 km around the city center). Both must be set together, or both omitted (Meta defaults to ~16 km when omitted). On Meta, cannot overlap with the same country in `countries` (Meta returns a \"locations overlap\" error). Either drop the country or scope it to a different country. On TikTok, keys are numeric location ids and can be sent without `countries`.
#[serde(rename = "cities", skip_serializing_if = "Option::is_none")]
pub cities: Option<Vec<models::CreateStandaloneAdRequestCitiesInner>>,
/// Region-level (state/province) geo targeting (Meta and TikTok). Each region is targeted by the platform's opaque `key` (the region ID) which can be looked up via `GET /v1/ads/targeting/search?dimension=geo&q=<name>&countryCode=<ISO>`.
#[serde(rename = "regions", skip_serializing_if = "Option::is_none")]
pub regions: Option<Vec<models::CreateStandaloneAdRequestRegionsInner>>,
#[serde(rename = "ageMin", skip_serializing_if = "Option::is_none")]
pub age_min: Option<i32>,
#[serde(rename = "ageMax", skip_serializing_if = "Option::is_none")]
pub age_max: Option<i32>,
/// Interest objects from /v1/ads/interests. Each must include id and name.
#[serde(rename = "interests", skip_serializing_if = "Option::is_none")]
pub interests: Option<Vec<models::UpdateAdRequestTargetingInterestsInner>>,
/// Postal/ZIP geo targeting. `key` is the platform's postal location ID from /v1/ads/targeting/search?dimension=geo&geoType=zip. Supported on Meta, Google, TikTok, Pinterest, X.
#[serde(rename = "zips", skip_serializing_if = "Option::is_none")]
pub zips:
Option<Vec<models::UpdateCampaignTargetingRequestTargetingLocationsOneOfRegionsInner>>,
/// DMA / metro-area geo targeting (Meta and TikTok). `key` is the platform's metro ID from /v1/ads/targeting/search?dimension=geo&geoType=metro (TikTok metros appear as type `metro`, e.g. the New York DMA).
#[serde(rename = "metros", skip_serializing_if = "Option::is_none")]
pub metros:
Option<Vec<models::UpdateCampaignTargetingRequestTargetingLocationsOneOfRegionsInner>>,
/// Point-radius (lat/lng) geo targeting. Meta only (custom_locations). Rejected on platforms without radius support.
#[serde(rename = "customLocations", skip_serializing_if = "Option::is_none")]
pub custom_locations: Option<Vec<models::CreateStandaloneAdRequestCustomLocationsInner>>,
/// Behaviour entities from /v1/ads/targeting/search?dimension=behavior. Supported on Meta and TikTok. Each must include id.
#[serde(rename = "behaviors", skip_serializing_if = "Option::is_none")]
pub behaviors: Option<Vec<models::CreateStandaloneAdRequestBehaviorsInner>>,
/// Meta only. Job title entities from /v1/ads/targeting/search?dimension=workPosition. Each must include id. Rejected on other platforms (use LinkedIn's `jobTitles` there).
#[serde(rename = "workPositions", skip_serializing_if = "Option::is_none")]
pub work_positions: Option<Vec<models::CreateStandaloneAdRequestBehaviorsInner>>,
/// Meta only. Employer entities from /v1/ads/targeting/search?dimension=workEmployer. Each must include id.
#[serde(rename = "workEmployers", skip_serializing_if = "Option::is_none")]
pub work_employers: Option<Vec<models::CreateStandaloneAdRequestBehaviorsInner>>,
/// Meta only. Work-industry entities from /v1/ads/targeting/search?dimension=workIndustry. Each must include id. Rejected on other platforms (use LinkedIn's `industries` there).
#[serde(rename = "workIndustries", skip_serializing_if = "Option::is_none")]
pub work_industries: Option<Vec<models::CreateStandaloneAdRequestBehaviorsInner>>,
/// Normalized household-income tier. Meta and TikTok express all four; Google maps only `top_10`; rejected on LinkedIn, X, and Pinterest. On Meta, income targeting is incompatible with housing/employment/credit `specialAdCategories`.
#[serde(rename = "incomeTier", skip_serializing_if = "Option::is_none")]
pub income_tier: Option<IncomeTier>,
/// e.g. [\"en\",\"es\"]. Google: campaign language targeting (language_constant) using Google's language codes (ISO 639-1, plus variants such as `zh_CN`); unknown codes return 400. On Meta, a bare code targets all regional variants (\"en\" = all English), or use a region-qualified code for a specific one (\"en_GB\", \"pt_BR\", \"zh_TW\"); unknown codes are rejected. Other ad platforms use their own language-code systems.
#[serde(rename = "languages", skip_serializing_if = "Option::is_none")]
pub languages: Option<Vec<String>>,
#[serde(rename = "placements", skip_serializing_if = "Option::is_none")]
pub placements: Option<Box<models::CreateStandaloneAdRequestPlacements>>,
/// ID of a `saved_targeting` audience (created via POST /v1/ads/audiences). When set, its stored TargetingSpec is expanded as the base targeting; inline fields on this body merge on top. Lets you reuse a named targeting preset without re-sending every field.
#[serde(rename = "savedTargetingId", skip_serializing_if = "Option::is_none")]
pub saved_targeting_id: Option<String>,
/// Meta only. A raw Meta-native targeting spec (snake_case: `geo_locations`, `age_min`, `excluded_custom_audiences`, `flexible_spec`, `targeting_automation`, `user_os`, `wireless_carrier`, business places, etc.) — exactly the shape `GET /v1/ads/{adId}` returns for external ads. Sent alone it reaches the ad set VERBATIM (the clone-a-campaign's-targeting-exactly path). Meta validates and surfaces any errors. Can be combined with the camelCase targeting fields (countries/regions/cities/interests/ageMin/..., `targeting`, `savedTargetingId`, `audienceId`): rawTargeting is the BASE layer and the built camelCase spec is merged on top, key by key, with the camelCase side winning on collision (the camelCase precedence chain stays `savedTargetingId` < `targeting` < flat fields). The merge goes one level deep inside `geo_locations` and `excluded_geo_locations`: built sub-keys win, raw-only sub-keys such as `location_types` survive alongside built `countries`. Array values (`flexible_spec`, ...) are replaced as a WHOLE key when the camelCase spec builds them, never element-merged. When rawTargeting is present the defaults the camelCase builder normally injects (US geo, `targeting_automation.advantage_audience: 0`) are suppressed, so raw's values are not clobbered — include `targeting_automation` in the raw spec (or send `advantageAudience`) as Meta requires it on create. If cloning an EU campaign, also pass `dsaBeneficiary` / `dsaPayor` (those are separate fields, not part of targeting).
#[serde(rename = "rawTargeting", skip_serializing_if = "Option::is_none")]
pub raw_targeting: Option<std::collections::HashMap<String, serde_json::Value>>,
/// Meta only. Declares the ad's special category, required for housing, employment, credit, or political/social-issue ads (Meta enforces restricted targeting for these). Note: setting a special category disables income/zip targeting on Meta.
#[serde(
rename = "specialAdCategories",
skip_serializing_if = "Option::is_none"
)]
pub special_ad_categories: Option<Vec<SpecialAdCategories>>,
/// Meta (metaads) only. 2-letter ISO country codes the special ad category applies to. Requires specialAdCategories to be set (400 otherwise). Ignored when joining an existing campaign via existingCampaignId (the existing campaign's category/country already governs it).
#[serde(
rename = "specialAdCategoryCountry",
skip_serializing_if = "Option::is_none"
)]
pub special_ad_category_country: Option<Vec<String>>,
/// Meta only. Regional regulation categories required when the ad set targets certain countries. Known values: BRAZIL_REGULATION, SINGAPORE_UNIVERSAL, TAIWAN_UNIVERSAL, THAILAND_UNIVERSAL, AUSTRALIA_FINSERV, INDIA_FINSERV, TAIWAN_FINSERV. Meta rejects the ad set without this when the targeting geo includes the corresponding country.
#[serde(
rename = "regionalRegulatedCategories",
skip_serializing_if = "Option::is_none"
)]
pub regional_regulated_categories: Option<Vec<String>>,
/// Meta only. Beneficiary/payer entity IDs for regionalRegulatedCategories. Values are numeric IDs from Meta verification. Keys vary by category (e.g. universal_beneficiary / universal_payer for BRAZIL_REGULATION and THAILAND_UNIVERSAL). If omitted, Meta uses Ads Manager defaults when configured.
#[serde(
rename = "regionalRegulationIdentities",
skip_serializing_if = "Option::is_none"
)]
pub regional_regulation_identities: Option<std::collections::HashMap<String, i32>>,
/// Required for lifetime budgets
#[serde(rename = "endDate", skip_serializing_if = "Option::is_none")]
pub end_date: Option<String>,
/// Meta only. Ad-set start time (ISO 8601, e.g. \"2026-06-10T09:00:00Z\"), mapped to the ad set's `start_time`. When omitted the ad starts delivering immediately. For lifetime budgets Meta also requires `endDate`. (Same `schedule.startDate` semantics already available on `POST /v1/ads/boost`.)
#[serde(rename = "startDate", skip_serializing_if = "Option::is_none")]
pub start_date: Option<String>,
/// Meta only. Override the Instagram account the ad is delivered as — pass an Instagram Business Account ID (e.g. 17841...), mapped to the creative's `instagram_user_id`. When omitted we use the Instagram actor Meta already runs the Page's other ads as, falling back to the Page's page-backed Instagram account. Useful when a Page has more than one eligible IG account.
#[serde(rename = "instagramAccountId", skip_serializing_if = "Option::is_none")]
pub instagram_account_id: Option<String>,
#[serde(rename = "dynamicCreative", skip_serializing_if = "Option::is_none")]
pub dynamic_creative: Option<Box<models::CreateStandaloneAdRequestDynamicCreative>>,
/// Meta only. Hand-built carousel: 2-10 authored cards in DETERMINISTIC order, mapped to the creative's `link_data.child_attachments`. Unlike `dynamicCreative`, you control the card order and per-card copy/link. Requires top-level `body`, `linkUrl` and `callToAction`. Those become the ad's own Destination and button (`link_data.link` / `link_data.call_to_action`), and double as the per-card fallback when a card omits its own. Mutually exclusive with `imageUrl`/`video`, `creatives[]`, `dynamicCreative`, `placementAssets`, `existingCreativeId`, `adSetId`, `leadGenFormId` and goal `catalog_sales`.
#[serde(rename = "carouselCards", skip_serializing_if = "Option::is_none")]
pub carousel_cards: Option<Vec<models::CreateStandaloneAdRequestCarouselCardsInner>>,
/// Meta only. Language the top-level copy is written in (e.g. `en`, `pt_BR`), used by the `translations` default rule. Defaults to `en`. Meta rejects a language asset feed whose default rule carries no locales of its own. Must NOT also appear as an entry in `translations`.
#[serde(rename = "defaultLocale", skip_serializing_if = "Option::is_none")]
pub default_locale: Option<String>,
/// Meta only. Multi-language ads (Dynamic Language Optimization): ONE ad carrying per-locale copy and, optionally, per-locale media — the \"Languages\" toggle in Ads Manager. Keeps social proof (likes/comments/shares) on a SINGLE post instead of splitting it across one ad per language. The ad's top-level copy is the DEFAULT shown to every locale you do NOT list, and it counts as one of the language variants. IMPORTANT, and the opposite of what you might expect: text does NOT inherit. Every entry must carry its own `headline`, `body` AND `description`, and all of them must be DISTINCT from each other and from the ad's top-level copy. Meta deduplicates identical strings inside the asset feed, so two locales sharing a string collapse into one asset and the create fails with a misleading \"Too few ... texts provided in asset creation\" (subcode 1885817) that names a field which is actually present. We validate this before calling Meta and return a 400 naming the offending locale and field. `description` is therefore effectively required on the ad whenever `translations` is present, even though it is optional otherwise. Do NOT list `defaultLocale` inside `translations`: Meta rejects the duplicate with \"The language asset feed includes an unsupported targeting field\" (subcode 1885985). Media DOES inherit and is uploaded once when shared, and `linkUrl` inherits too: each locale may name its own landing page and unlisted locales fall back to the ad's top-level `linkUrl`. Note that Meta enforces Dynamic Creative image dimensions on language feeds, so an `imageUrl` that works on a normal ad may be rejected with \"The following images have invalid dimensions for Dynamic Creative\" (subcode 1885558). Video is not affected. Mutually exclusive with `dynamicCreative`, `placementAssets`, `carouselCards`, `existingCreativeId` and `creatives[]`. Meta allows one `asset_feed_spec` shape per creative.
#[serde(rename = "translations", skip_serializing_if = "Option::is_none")]
pub translations: Option<Vec<models::CreateStandaloneAdRequestTranslationsInner>>,
#[serde(rename = "placementAssets", skip_serializing_if = "Option::is_none")]
pub placement_assets: Option<Box<models::CreateStandaloneAdRequestPlacementAssets>>,
/// Custom audience ID for targeting
#[serde(rename = "audienceId", skip_serializing_if = "Option::is_none")]
pub audience_id: Option<String>,
/// Google only
#[serde(rename = "campaignType", skip_serializing_if = "Option::is_none")]
pub campaign_type: Option<CampaignType>,
/// Google Search only. Keywords on the new ad group; entries are strings (BROAD) or { text, matchType }. Editable later via PUT /v1/ads/{adId} targeting.keywords.
#[serde(rename = "keywords", skip_serializing_if = "Option::is_none")]
pub keywords: Option<Vec<models::KeywordEntry>>,
/// Google Search only; other platforms return 400. Ad-group-level negative keywords on the new ad group. Editable later via PUT /v1/ads/{adId} targeting.negativeKeywords.
#[serde(rename = "negativeKeywords", skip_serializing_if = "Option::is_none")]
pub negative_keywords: Option<Vec<models::KeywordEntry>>,
/// Google Search only; other platforms return 400. Campaign-level negative keywords (campaign_criterion.negative), created alongside the ad group. Editable later via PUT /v1/ads/campaigns/{campaignId}/negative-keywords.
#[serde(
rename = "campaignNegativeKeywords",
skip_serializing_if = "Option::is_none"
)]
pub campaign_negative_keywords: Option<Vec<models::KeywordEntry>>,
/// Google Search RSA only. Extra headlines.
#[serde(
rename = "additionalHeadlines",
skip_serializing_if = "Option::is_none"
)]
pub additional_headlines: Option<Vec<String>>,
/// Google Search RSA only. Extra descriptions.
#[serde(
rename = "additionalDescriptions",
skip_serializing_if = "Option::is_none"
)]
pub additional_descriptions: Option<Vec<String>>,
/// Google Search only. Sitelink assets to create and attach at the campaign level. Each entry becomes an Asset (with sitelink_asset + Asset.final_urls) plus a CampaignAsset link (field_type SITELINK). Approval is async — Google reviews assets after creation; poll asset.policy_summary later to read the verdict. Google requires at least two sitelinks to surface them on an ad; four or more is Google's own recommendation for maximum visibility. The response's creative.sitelinks[] echoes each input plus its Google resourceName.
#[serde(rename = "sitelinks", skip_serializing_if = "Option::is_none")]
pub sitelinks: Option<Vec<models::CreateStandaloneAdRequestSitelinksInner>>,
/// Google Search only. Short callout texts (max 25 chars each) that appear as non-clickable annotations under the ad, e.g. \"Free shipping\", \"24/7 support\". Each becomes one Asset (`callout_asset`) plus a CampaignAsset link with field_type CALLOUT. Response's creative.callouts[] echoes each input plus its Google resourceName.
#[serde(rename = "callouts", skip_serializing_if = "Option::is_none")]
pub callouts: Option<Vec<String>>,
/// Google Search only. Structured snippets — one header from Google's predefined list plus 3-10 values (max 25 chars each). Each becomes one Asset (`structured_snippet_asset`) plus a CampaignAsset link with field_type STRUCTURED_SNIPPET.
#[serde(rename = "structuredSnippets", skip_serializing_if = "Option::is_none")]
pub structured_snippets: Option<Vec<models::CreateStandaloneAdRequestStructuredSnippetsInner>>,
/// Meta only. Controls the Advantage audience feature (targeting_automation). 0 = disabled (default), 1 = enabled. Meta Marketing API requires this field on all ad set creation requests.
#[serde(rename = "advantageAudience", skip_serializing_if = "Option::is_none")]
pub advantage_audience: Option<AdvantageAudience>,
/// Meta only. Conversion attribution window for the ad set — maps 1:1 to Meta's ad-set `attribution_spec`. Only honored for conversion goals (`conversions`, `lead_generation`, `app_promotion`); ignored for awareness/traffic/engagement. Omit to use Meta's default (`7-day click` + `1-day view`). Meta enforces the valid combinations: `VIEW_THROUGH` only allows `windowDays: 1` (7d/28d view windows were removed Jan 2026); `ENGAGED_VIDEO_VIEW` only `1` and only alongside `VIEW_THROUGH: 1`; `CLICK_THROUGH: 28` only on certain objectives. Invalid combos surface as a Meta 400. Example: `[{ \"eventType\": \"CLICK_THROUGH\", \"windowDays\": 7 }, { \"eventType\": \"VIEW_THROUGH\", \"windowDays\": 1 }]`
#[serde(rename = "attributionSpec", skip_serializing_if = "Option::is_none")]
pub attribution_spec: Option<Vec<models::CreateStandaloneAdRequestAttributionSpecInner>>,
/// Restrict the audience by gender. 'male' targets men only, 'female' targets women only, 'all' (default) targets everyone. Applied on Meta, TikTok and Pinterest. Ignored on Google, LinkedIn and X.
#[serde(rename = "gender", skip_serializing_if = "Option::is_none")]
pub gender: Option<Gender>,
/// Deprecated: send it inside `platformSpecificData` instead (Meta today; TikTok's nested shape is planned). The flat field keeps working during the deprecation window; sending both shapes returns a 400. Meta bid strategy applied to the ad set. OpenAI Ads: required on every ad group via this flat field, the only channel it supports (`platformSpecificData` is Meta/LinkedIn-only and returns 400 for OpenAI). No auto-bid option exists; send `LOWEST_COST_WITH_BID_CAP` or `COST_CAP` together with `bidAmount`, omitting it returns 400. Google (not deprecated there, this shared flat field is Google's only shape): applied to the campaign this call creates. On Google: LOWEST_COST_WITHOUT_CAP = Maximize Conversions, COST_CAP + bidAmount = Target CPA, LOWEST_COST_WITH_MIN_ROAS + roasAverageFloor = Target ROAS, LOWEST_COST_WITH_BID_CAP + bidAmount = Maximize Clicks with a CPC ceiling; portfolioBidStrategyId attaches a portfolio strategy instead. Omitted, the campaign falls back to a goal-based default.
#[serde(rename = "bidStrategy", skip_serializing_if = "Option::is_none")]
pub bid_strategy: Option<models::BidStrategy>,
/// Deprecated: send it inside `platformSpecificData` instead (Meta today; TikTok's nested shape is planned). The flat field keeps working during the deprecation window; sending both shapes returns a 400. Bid cap in WHOLE currency units (USD: 5 = $5.00; JPY: 100 = ¥100). Required when `bidStrategy` is `LOWEST_COST_WITH_BID_CAP` or `COST_CAP`. Meta only: sending `bidAmount` WITHOUT `bidStrategy` requires `existingCampaignId` (400 otherwise), and sets the new ad set's cap under the joined campaign's COST_CAP / LOWEST_COST_WITH_BID_CAP parent. The strategy itself is inherited from the campaign. Restating bidStrategy here is accepted but has no effect on the ad set. Rejected with 400 in `adSetId` attach mode: that shape inherits its cap from the platform. Use `PUT /v1/ads/ad-sets/{adSetId}` there instead.
#[serde(rename = "bidAmount", skip_serializing_if = "Option::is_none")]
pub bid_amount: Option<f64>,
/// Deprecated: send it inside `platformSpecificData` instead (Meta today; TikTok's nested shape is planned). The flat field keeps working during the deprecation window; sending both shapes returns a 400. Minimum ROAS as a decimal multiplier (e.g. 2.0 = 2.0x ROAS). Required when `bidStrategy` is `LOWEST_COST_WITH_MIN_ROAS`. Sending it without `bidStrategy` is a 400. Sent to Meta as `bid_constraints.roas_average_floor` × 10000. Known gap: a CBO campaign's ROAS floor lives on the campaign only (set via `POST /v1/ads/campaigns`); there is no supported way to set it while joining a CBO campaign here.
#[serde(rename = "roasAverageFloor", skip_serializing_if = "Option::is_none")]
pub roas_average_floor: Option<f64>,
/// Google only. Attach an existing portfolio bid strategy (numeric id from GET /v1/ads/bid-strategies) to the new campaign instead of a standard one. Exclusive with bidStrategy.
#[serde(
rename = "portfolioBidStrategyId",
skip_serializing_if = "Option::is_none"
)]
pub portfolio_bid_strategy_id: Option<String>,
/// Meta only (facebook, instagram; other platforms return 400). Value rule set to attach to the new ad set, from `/v1/ads/value-rule-sets`. Attachment is driven by this id, so `valueRulesApplied` is optional alongside it. Rejected with 400 in `adSetId` attach mode: that shape inherits the existing ad set's attachment, so the field would be silently ignored. Use `PUT /v1/ads/ad-sets/{adSetId}` there instead. Ignored (stripped before the ad-set create) when `buyingType` is `RESERVED`: value rules only apply to auction ad sets on `LOWEST_COST_WITHOUT_CAP` or `COST_CAP`, and a Reach & Frequency reservation has no auction bid strategy. Read back with `GET /v1/ads/ad-sets/{adSetId}?fields=value_rule_set_id`; the attachment is not mirrored onto Zernio's ad documents.
#[serde(rename = "valueRuleSetId", skip_serializing_if = "Option::is_none")]
pub value_rule_set_id: Option<String>,
/// Meta only (facebook, instagram; other platforms return 400). Optional when attaching, and requires `valueRuleSetId`. `false` is REJECTED here with 400: a newly created ad set has nothing to detach, so detaching lives on `PUT /v1/ads/ad-sets/{adSetId}`.
#[serde(rename = "valueRulesApplied", skip_serializing_if = "Option::is_none")]
pub value_rules_applied: Option<bool>,
#[serde(
rename = "platformSpecificData",
skip_serializing_if = "Option::is_none"
)]
pub platform_specific_data: Option<Box<models::CreateStandaloneAdRequestPlatformSpecificData>>,
/// Legal entity that benefits from the ad. Required when targeting EU users (EU DSA, Article 26). Optional if the ad account has a default beneficiary: set it once via `PATCH /v1/ads/accounts` or in Meta Ads Manager, and Meta fills it in whenever the field is omitted.
#[serde(rename = "dsaBeneficiary", skip_serializing_if = "Option::is_none")]
pub dsa_beneficiary: Option<String>,
/// Legal entity that pays for the ad. Can differ from `dsaBeneficiary` (for example, an agency paying for a client's ads). Same rules as `dsaBeneficiary`: required for EU targeting unless the ad account has a default payor.
#[serde(rename = "dsaPayor", skip_serializing_if = "Option::is_none")]
pub dsa_payor: Option<String>,
#[serde(rename = "brandIdentity", skip_serializing_if = "Option::is_none")]
pub brand_identity: Option<Box<models::CreateStandaloneAdRequestBrandIdentity>>,
/// TikTok only. Forces the identity attribution on the ad: - `TT_USER`: the posting account's open_id (real @username branding). Requires a connected TikTok posting account on the same profile. - `CUSTOMIZED_USER`: synthetic Brand Identity (display name + avatar). Requires a configured Brand Identity (cached on the `tiktokads` SocialAccount via `PATCH /v1/connect/tiktok-ads`) or an inline `brandIdentity` to create one on the fly. When omitted, defaults to `TT_USER` if a posting account is connected on this profile, else `CUSTOMIZED_USER`. Spark Ads (`POST /v1/ads/boost`) always use `TT_USER` regardless of this field — TikTok requires the original organic post's author identity for Spark.
#[serde(rename = "identityType", skip_serializing_if = "Option::is_none")]
pub identity_type: Option<IdentityType>,
/// TikTok only. Creates the ad as a TikTok Upgraded Smart+ campaign: TikTok automates targeting, bidding and delivery. Supports goals `conversions` (Smart+ Web Conversions), `lead_generation` (Smart+ Lead Generation with a website form on `linkUrl`; TikTok Instant Forms not supported) and `app_promotion` (Smart+ App installs; the ad's destination is the app store, so `linkUrl` is not used). The web goals require `promotedObject.pixelId` AND `promotedObject.customEventType`; `app_promotion` requires `promotedObject.applicationId` instead. Targeting works like on any TikTok ad (defaults to `countries: [\"US\"]` when omitted); TikTok automates delivery within it. The budget lives on the Smart+ campaign (Campaign Budget Optimization); a `lifetime` budget additionally requires `endDate`. Cannot be combined with `adSetId`.
#[serde(rename = "smartPlus", skip_serializing_if = "Option::is_none")]
pub smart_plus: Option<bool>,
#[serde(rename = "promotedObject", skip_serializing_if = "Option::is_none")]
pub promoted_object: Option<Box<models::CreateStandaloneAdRequestPromotedObject>>,
}
impl CreateStandaloneAdRequest {
pub fn new(
account_id: String,
ad_account_id: String,
name: String,
) -> CreateStandaloneAdRequest {
CreateStandaloneAdRequest {
account_id,
ad_account_id,
name,
campaign_name: None,
ad_set_name: None,
ad_name: None,
tracking: None,
goal: None,
optimization_goal: None,
billing_event: None,
buying_type: None,
rf_prediction_id: None,
creative_features: None,
multi_advertiser: None,
validate_only: None,
budget_amount: None,
budget_type: None,
status: None,
campaign_status: None,
budget_level: None,
currency: None,
headline: None,
long_headline: None,
body: None,
description: None,
bodies: None,
headlines: None,
descriptions: None,
call_to_action: None,
link_url: None,
lead_gen_form_id: None,
image_url: None,
images: None,
video: None,
creatives: None,
ad_set_id: None,
existing_campaign_id: None,
existing_creative_id: None,
business_name: None,
board_id: None,
organization_id: None,
targeting: None,
countries: None,
cities: None,
regions: None,
age_min: None,
age_max: None,
interests: None,
zips: None,
metros: None,
custom_locations: None,
behaviors: None,
work_positions: None,
work_employers: None,
work_industries: None,
income_tier: None,
languages: None,
placements: None,
saved_targeting_id: None,
raw_targeting: None,
special_ad_categories: None,
special_ad_category_country: None,
regional_regulated_categories: None,
regional_regulation_identities: None,
end_date: None,
start_date: None,
instagram_account_id: None,
dynamic_creative: None,
carousel_cards: None,
default_locale: None,
translations: None,
placement_assets: None,
audience_id: None,
campaign_type: None,
keywords: None,
negative_keywords: None,
campaign_negative_keywords: None,
additional_headlines: None,
additional_descriptions: None,
sitelinks: None,
callouts: None,
structured_snippets: None,
advantage_audience: None,
attribution_spec: None,
gender: None,
bid_strategy: None,
bid_amount: None,
roas_average_floor: None,
portfolio_bid_strategy_id: None,
value_rule_set_id: None,
value_rules_applied: None,
platform_specific_data: None,
dsa_beneficiary: None,
dsa_payor: None,
brand_identity: None,
identity_type: None,
smart_plus: None,
promoted_object: None,
}
}
}
/// Required on legacy and multi-creative shapes; the attach shape inherits it from the ad set. Available goals vary by platform. **Meta** - `conversions`: OUTCOME_SALES. Requires `promotedObject.pixelId` and `promotedObject.customEventType` with a commerce event such as PURCHASE or START_TRIAL, or `promotedObject.customConversionId` to optimise against a Custom Conversion, or `customEventType: OTHER` + `customEventStr` to optimise against a pixel custom event. - `lead_conversion`: OUTCOME_LEADS optimizing website pixel leads. Same pixel and event fields, but with a leads-class event such as LEAD, SUBMIT_APPLICATION, SCHEDULE or CONTACT (or `promotedObject.customConversionId` to optimise against a Custom Conversion instead). Meta gates conversion events by objective, so leads-class events are rejected under `conversions`. - `lead_generation`: OUTCOME_LEADS with instant forms. Requires `leadGenFormId`. `promotedObject.pageId` is optional and auto-filled from the connected Page. - `app_promotion`: requires `promotedObject.applicationId` and `promotedObject.objectStoreUrl`. - `catalog_sales`: Advantage+ catalog ads, for example vehicle inventory. Requires `promotedObject.productSetId`, `promotedObject.pixelId` and `promotedObject.customEventType`. Builds a catalog TEMPLATE creative from the copy fields, which may carry template tags like {{product.name}} or {{vehicle.make}}. No imageUrl or video is sent; Meta renders the visuals per catalog item. Discover catalogs via GET /v1/ads/catalogs and product sets via GET /v1/ads/catalogs/{catalogId}/product-sets. Single shape only, no creatives[], adSetId, dynamicCreative or placementAssets. - `page_likes`: Page Likes conversion location under OUTCOME_ENGAGEMENT (destination_type ON_PAGE, optimization PAGE_LIKES). `promotedObject.pageId` is optional and auto-filled from the connected Page. The creative CTA is fixed to LIKE_PAGE targeting that Page; headline / body / linkUrl / callToAction / imageUrl / video are all optional (Meta derives the link and the Like button from the Page). **TikTok** - `conversions`: website-conversion ad group. Requires `promotedObject.pixelId`, your TikTok Pixel ID. Accepts an optional `promotedObject.customEventType` with a TikTok optimization_event code your pixel tracks (newer pixels use e.g. SHOPPING for purchase events; legacy pixels use ON_WEB_ORDER, INITIATE_ORDER, ON_WEB_REGISTER or FORM). To inherit pixel and event from an existing ad group, pass `adSetId` instead. **LinkedIn** - `engagement`, `traffic`, `awareness` and `video_views` create standalone Direct Sponsored Content ads. `traffic` requires `linkUrl`; `video_views` requires `video`. - `lead_generation`: requires `leadGenFormId` (an adForm ID from POST /v1/ads/lead-forms). The campaign objective is set to MAX_LEAD and the creative's `leadgenCallToAction` destination is set to `urn:li:adForm:{id}`. - `job_applicants` requires a `platformSpecificData.jobs` creative. - For `conversions` on LinkedIn, or to promote an existing post, use POST /v1/ads/boost. **OpenAI Ads** - Only `traffic`, `awareness`, and `conversions` are supported (other goals return 400). Maps to OpenAI's `bidding_type` (clicks, impressions, conversions respectively). `conversions` requires an active conversion event setting on the account; create a tracking tag with `defaultEventType` via the tracking-tags API (`POST /v1/accounts/{accountId}/tracking-tags`), or configure a conversion event in OpenAI Ads Manager, or the request returns 422.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum Goal {
#[serde(rename = "engagement")]
Engagement,
#[serde(rename = "traffic")]
Traffic,
#[serde(rename = "awareness")]
Awareness,
#[serde(rename = "video_views")]
VideoViews,
#[serde(rename = "lead_generation")]
LeadGeneration,
#[serde(rename = "lead_conversion")]
LeadConversion,
#[serde(rename = "conversions")]
Conversions,
#[serde(rename = "app_promotion")]
AppPromotion,
#[serde(rename = "catalog_sales")]
CatalogSales,
#[serde(rename = "page_likes")]
PageLikes,
#[serde(rename = "job_applicants")]
JobApplicants,
}
impl Default for Goal {
fn default() -> Goal {
Self::Engagement
}
}
/// Meta only. RESERVED = Reach & Frequency: requires `rfPredictionId` (a RESERVED prediction from /v1/ads/rf-predictions + /reserve). Budget, schedule and pricing come from the reservation, so budgetAmount/budgetType are not required and bid fields are ignored. Only the plain single-ad shape (no creatives[], adSetId, existingCampaignId or dynamicCreative).
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum BuyingType {
#[serde(rename = "AUCTION")]
Auction,
#[serde(rename = "RESERVED")]
Reserved,
}
impl Default for BuyingType {
fn default() -> BuyingType {
Self::Auction
}
}
/// Meta only. Advantage+ creative enhancements: a partial map of Meta creative feature keys (snake_case, e.g. enhance_cta, image_brightness_and_contrast, text_optimizations) to enroll status, forwarded as degrees_of_freedom_spec.creative_features_spec. Meta validates the keys; unspecified features default to OPT_OUT. The legacy standard_enhancements bundle is deprecated by Meta and rejected.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum CreativeFeatures {
#[serde(rename = "OPT_IN")]
OptIn,
#[serde(rename = "OPT_OUT")]
OptOut,
}
impl Default for CreativeFeatures {
fn default() -> CreativeFeatures {
Self::OptIn
}
}
/// Meta only. Multi-advertiser ads: whether Meta may show this ad alongside other advertisers' in one unit. Meta auto-enrols since Aug 2024, so send OPT_OUT to leave. It is a top-level creative field, NOT a `creativeFeatures` key — Meta rejects it there.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum MultiAdvertiser {
#[serde(rename = "OPT_IN")]
OptIn,
#[serde(rename = "OPT_OUT")]
OptOut,
}
impl Default for MultiAdvertiser {
fn default() -> MultiAdvertiser {
Self::OptIn
}
}
/// Required on legacy + multi-creative shapes. Inherited on attach. OpenAI Ads accepts lifetime only (no daily-budget concept on the platform); sending daily returns 422. OpenAI Ads lifetime budgets require `endDate` to give the lifetime cap a spend window.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum BudgetType {
#[serde(rename = "daily")]
Daily,
#[serde(rename = "lifetime")]
Lifetime,
}
impl Default for BudgetType {
fn default() -> BudgetType {
Self::Daily
}
}
/// Meta, TikTok, and LinkedIn. Publish state of the created entities. Omitted or ACTIVE publishes live (default, back-compat); PAUSED creates them paused so you can review before they spend. On Meta the pause is held on the campaign this call creates, leaving the ad set and ad switched on, so a single PUT /v1/ads/campaigns/{campaignId}/status with `active` brings the whole thing live. It is held at every level instead when the pause cannot rely on the campaign: `existingCampaignId` (that campaign may be running and is never touched) or `campaignStatus: ACTIVE`. On TikTok the whole campaign > ad group > ad hierarchy stays paused. On LinkedIn the whole campaign group, campaign, and creative hierarchy stays PAUSED (intendedStatus PAUSED on each).
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum Status {
#[serde(rename = "ACTIVE")]
Active,
#[serde(rename = "PAUSED")]
Paused,
}
impl Default for Status {
fn default() -> Status {
Self::Active
}
}
/// Meta only. Overrides `status` for the campaign level alone, so you can create a live campaign whose ad set and ad stay paused, or the reverse. Omitted, it follows `status`.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum CampaignStatus {
#[serde(rename = "ACTIVE")]
Active,
#[serde(rename = "PAUSED")]
Paused,
}
impl Default for CampaignStatus {
fn default() -> CampaignStatus {
Self::Active
}
}
/// Meta only. Where the budget lives, which selects the Meta budget model: - `adset` (default): ABO (Ad-set Budget Optimization). The budget is set on the ad set. This is the back-compatible behaviour — omit this field to keep it. - `campaign`: CBO (Campaign Budget Optimization / Advantage Campaign Budget). The budget AND `bidStrategy` are set on the CAMPAIGN, and Meta distributes spend across ad sets automatically. Meta requires the budget at exactly one level, never both. Non-Meta platforms ignore this field. Ignored on the attach shape (`adSetId`), which inherits the existing budget.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum BudgetLevel {
#[serde(rename = "adset")]
Adset,
#[serde(rename = "campaign")]
Campaign,
}
impl Default for BudgetLevel {
fn default() -> BudgetLevel {
Self::Adset
}
}
/// Required on legacy + attach shapes for Meta. Honoured on TikTok (passes through to the Spark Ad creative's `call_to_action`) and on LinkedIn (the CTA button on the ad; defaults to LEARN_MORE when `linkUrl` is set). LinkedIn accepts: LEARN_MORE, SIGN_UP, DOWNLOAD, SUBSCRIBE, REGISTER, JOIN, ATTEND, REQUEST_DEMO, VIEW_QUOTE, APPLY, SEE_MORE, SHOP_NOW, BUY_NOW. Ignored by Google, Pinterest, and X/Twitter.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum CallToAction {
#[serde(rename = "LEARN_MORE")]
LearnMore,
#[serde(rename = "SHOP_NOW")]
ShopNow,
#[serde(rename = "SIGN_UP")]
SignUp,
#[serde(rename = "BOOK_TRAVEL")]
BookTravel,
#[serde(rename = "CONTACT_US")]
ContactUs,
#[serde(rename = "DOWNLOAD")]
Download,
#[serde(rename = "GET_OFFER")]
GetOffer,
#[serde(rename = "GET_QUOTE")]
GetQuote,
#[serde(rename = "SUBSCRIBE")]
Subscribe,
#[serde(rename = "WATCH_MORE")]
WatchMore,
#[serde(rename = "ADD_TO_CART")]
AddToCart,
#[serde(rename = "APPLY_NOW")]
ApplyNow,
#[serde(rename = "BOOK_NOW")]
BookNow,
#[serde(rename = "BUY_TICKETS")]
BuyTickets,
#[serde(rename = "DONATE")]
Donate,
#[serde(rename = "DONATE_NOW")]
DonateNow,
#[serde(rename = "GET_DIRECTIONS")]
GetDirections,
#[serde(rename = "GET_SHOWTIMES")]
GetShowtimes,
#[serde(rename = "LISTEN_NOW")]
ListenNow,
#[serde(rename = "ORDER_NOW")]
OrderNow,
#[serde(rename = "PLAY_GAME")]
PlayGame,
#[serde(rename = "REQUEST_TIME")]
RequestTime,
#[serde(rename = "SEE_MENU")]
SeeMenu,
#[serde(rename = "START_ORDER")]
StartOrder,
#[serde(rename = "INSTALL_MOBILE_APP")]
InstallMobileApp,
#[serde(rename = "USE_APP")]
UseApp,
#[serde(rename = "REGISTER")]
Register,
#[serde(rename = "JOIN")]
Join,
#[serde(rename = "ATTEND")]
Attend,
#[serde(rename = "REQUEST_DEMO")]
RequestDemo,
#[serde(rename = "VIEW_QUOTE")]
ViewQuote,
#[serde(rename = "APPLY")]
Apply,
#[serde(rename = "SEE_MORE")]
SeeMore,
#[serde(rename = "BUY_NOW")]
BuyNow,
}
impl Default for CallToAction {
fn default() -> CallToAction {
Self::LearnMore
}
}
/// Normalized household-income tier. Meta and TikTok express all four; Google maps only `top_10`; rejected on LinkedIn, X, and Pinterest. On Meta, income targeting is incompatible with housing/employment/credit `specialAdCategories`.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum IncomeTier {
#[serde(rename = "top_5")]
Top5,
#[serde(rename = "top_10")]
Top10,
#[serde(rename = "top_10_25")]
Top1025,
#[serde(rename = "top_25_50")]
Top2550,
}
impl Default for IncomeTier {
fn default() -> IncomeTier {
Self::Top5
}
}
/// Meta only. Declares the ad's special category, required for housing, employment, credit, or political/social-issue ads (Meta enforces restricted targeting for these). Note: setting a special category disables income/zip targeting on Meta.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum SpecialAdCategories {
#[serde(rename = "HOUSING")]
Housing,
#[serde(rename = "EMPLOYMENT")]
Employment,
#[serde(rename = "CREDIT")]
Credit,
#[serde(rename = "FINANCIAL_PRODUCTS_SERVICES")]
FinancialProductsServices,
#[serde(rename = "ISSUES_ELECTIONS_POLITICS")]
IssuesElectionsPolitics,
#[serde(rename = "ONLINE_GAMBLING_AND_GAMING")]
OnlineGamblingAndGaming,
}
impl Default for SpecialAdCategories {
fn default() -> SpecialAdCategories {
Self::Housing
}
}
/// Google only
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum CampaignType {
#[serde(rename = "display")]
Display,
#[serde(rename = "search")]
Search,
}
impl Default for CampaignType {
fn default() -> CampaignType {
Self::Display
}
}
/// Meta only. Controls the Advantage audience feature (targeting_automation). 0 = disabled (default), 1 = enabled. Meta Marketing API requires this field on all ad set creation requests.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum AdvantageAudience {
#[serde(rename = "0")]
Variant0,
#[serde(rename = "1")]
Variant1,
}
impl Default for AdvantageAudience {
fn default() -> AdvantageAudience {
Self::Variant0
}
}
/// Restrict the audience by gender. 'male' targets men only, 'female' targets women only, 'all' (default) targets everyone. Applied on Meta, TikTok and Pinterest. Ignored on Google, LinkedIn and X.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum Gender {
#[serde(rename = "all")]
All,
#[serde(rename = "male")]
Male,
#[serde(rename = "female")]
Female,
}
impl Default for Gender {
fn default() -> Gender {
Self::All
}
}
/// TikTok only. Forces the identity attribution on the ad: - `TT_USER`: the posting account's open_id (real @username branding). Requires a connected TikTok posting account on the same profile. - `CUSTOMIZED_USER`: synthetic Brand Identity (display name + avatar). Requires a configured Brand Identity (cached on the `tiktokads` SocialAccount via `PATCH /v1/connect/tiktok-ads`) or an inline `brandIdentity` to create one on the fly. When omitted, defaults to `TT_USER` if a posting account is connected on this profile, else `CUSTOMIZED_USER`. Spark Ads (`POST /v1/ads/boost`) always use `TT_USER` regardless of this field — TikTok requires the original organic post's author identity for Spark.
#[derive(Clone, Copy, Debug, Eq, PartialEq, Ord, PartialOrd, Hash, Serialize, Deserialize)]
pub enum IdentityType {
#[serde(rename = "TT_USER")]
TtUser,
#[serde(rename = "CUSTOMIZED_USER")]
CustomizedUser,
}
impl Default for IdentityType {
fn default() -> IdentityType {
Self::TtUser
}
}