# AdFunnelCounts
## Properties
**landing_page_views** | Option<**i32**> | Landing page views: the visitor actually loaded the destination, unlike a link click. Meta `landing_page_view`. | [optional]
**content_views** | Option<**i32**> | Content views (Meta `ViewContent` pixel event). | [optional]
**searches** | Option<**i32**> | On-site searches (Meta `Search` pixel event). | [optional]
**wishlist_adds** | Option<**i32**> | Adds to wishlist (Meta `AddToWishlist` pixel event). | [optional]
**cart_adds** | Option<**i32**> | Adds to cart (Meta `AddToCart` pixel event). | [optional]
**checkouts_initiated** | Option<**i32**> | Checkouts started (Meta `InitiateCheckout` pixel event). | [optional]
**payment_info_adds** | Option<**i32**> | Payment details added at checkout (Meta `AddPaymentInfo` pixel event). | [optional]
**purchases** | Option<**i32**> | Purchases (Meta `Purchase` pixel event). Pair with `purchaseValue` for revenue. | [optional]
**leads** | Option<**i32**> | Leads, from either the website pixel or an instant form, whichever the ad uses. | [optional]
**registrations_completed** | Option<**i32**> | Completed registrations (Meta `CompleteRegistration` pixel event). | [optional]
**app_installs** | Option<**i32**> | Mobile app installs attributed to the ad. | [optional]
**messaging_conversations_started** | Option<**i32**> | Messaging conversations started within 7 days, the headline metric for click-to-WhatsApp and click-to-Messenger ads. | [optional]
**messaging_first_replies** | Option<**i32**> | Messaging threads where the person sent a first reply. | [optional]
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