# AdsTimelineResponseRowsInner
## Properties
**date** | Option<[**String**](String.md)> | | [optional]
**spend** | Option<**f64**> | Native currency units (matches /ads/tree convention). | [optional]
**impressions** | Option<**i32**> | | [optional]
**reach** | Option<**i32**> | Reach summed across the account's ads for this single day. A person seen by two ads the same day counts twice, and reach is de-duplicated per day only: do NOT sum it across days (people reached on multiple days would be double-counted). | [optional]
**clicks** | Option<**i32**> | | [optional]
**engagement** | Option<**i32**> | | [optional]
**ctr** | Option<**f64**> | Click-through rate as a percentage (0 to 100). | [optional]
**cpc** | Option<**f64**> | Cost per click in native currency. | [optional]
**cpm** | Option<**f64**> | Cost per 1000 impressions in native currency. | [optional]
**conversions** | Option<**f64**> | Sum of conversion events over the range. Fractional values are normal (attribution splitting + Google modeled conversions). Meta: events matching the campaign optimization goal. Google: tracked conversions. X / LinkedIn: reported website/lead conversions (added 2026-07). | [optional]
**all_conversions** | Option<**f64**> | All conversions, including actions excluded from the Conversions column (Google metrics.all_conversions). 0 on platforms without the concept. | [optional]
**cost_per_conversion** | Option<**f64**> | | [optional]
**actions** | Option<**std::collections::HashMap<String, f64>**> | Per-action-type counts merged across all ads on this day. Keys are platform-native action types. | [optional]
**action_values** | Option<**std::collections::HashMap<String, f64>**> | Monetary mirror of `actions` in native currency. | [optional]
**purchase_value** | Option<**f64**> | Sum of purchase-type action values on this day, native currency. | [optional]
**roas** | Option<**f64**> | Derived purchaseValue / spend. | [optional]
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