iab-specs-openrtb_native 0.5.1

Rust implementation of IAB OpenRTB Native Ads 1.2 specification. Asset-based native ad requests and responses with event tracking. Part of the iab-specs ecosystem.
Documentation

iab-specs-openrtb_native

OpenRTB Native Ads 1.2 support for the iab-specs ecosystem.

Overview

Implements the OpenRTB Native Ads 1.2 specification for trading native advertising formats across platforms.

  • NativeRequest / NativeResponse — Root objects for native ad request/response
  • Asset / AssetResponse — Asset-based composition (title, image, video, data)
  • EventTracker / EventTrackerResponse — Event tracking with impression, viewability, and click support
  • Link — Click destination and tracking
  • DCO Support — Dynamic Creative Optimization via URL-based asset delivery

License

Apache-2.0