aiseo 0.5.0

Agent-first CLI for SEO, GEO (generative engine optimisation), and AEO (answer engine optimisation) audits.
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//! Content structure extraction: headings, body text, word count, and the
//! presence flags the suggestions module reasons over.

use once_cell::sync::Lazy;
use regex::Regex;
use scraper::{Html, Selector};
use serde::Serialize;

#[derive(Serialize)]
pub struct ContentStructure {
    pub word_count: usize,
    pub h1: Vec<String>,
    pub h2: Vec<String>,
    pub h3: Vec<String>,
    pub has_tldr: bool,
    pub has_faq: bool,
    pub has_author: bool,
    pub has_credentials: bool,
    /// Number of `<img>` tags without a non-empty `alt` attribute.
    pub missing_alt_count: usize,
    /// Total `<img>` tags for ratio context.
    pub image_count: usize,
    /// `<html lang>` value, if present. Used to suppress English-only
    /// heuristics on non-English pages.
    pub html_lang: Option<String>,
    /// Heading sequence in DOM order, level + text. Drives the
    /// hierarchy-violation check (H3 before H2, skipped levels).
    pub headings_in_order: Vec<HeadingOrderEntry>,
    /// `hreflang` values found on `<link rel="alternate">` — multilingual
    /// SEO signal. Empty list means the page only advertises itself.
    pub hreflangs: Vec<String>,
    /// `<noscript>` body content, if the noscript only contains a
    /// boilerplate "please enable JavaScript" message it's a quality
    /// problem rather than a real fallback.
    pub noscript_kind: NoscriptKind,
    /// Plain-text body, normalised whitespace. Kept here so downstream
    /// modules (position bias, suggestions) don't re-extract it.
    #[serde(skip_serializing)]
    pub body_text: String,
}

#[derive(Serialize)]
pub struct HeadingOrderEntry {
    pub level: u8,
    pub text: String,
}

#[derive(Serialize, PartialEq, Clone, Copy)]
#[serde(rename_all = "snake_case")]
pub enum NoscriptKind {
    Absent,
    BoilerplateOnly,
    Substantive,
}

// Credentials must follow a capitalised name within ~3 tokens — bare "OD",
// "DO", "JD" sit in normal prose ("the DO loop", "OD optical density",
// "JD Edwards") and false-positived the v0.3 detector.
static CREDENTIAL_RE: Lazy<Regex> = Lazy::new(|| {
    Regex::new(
        r"\b[A-Z][a-zA-Z\-']+(?:\s+[A-Z][a-zA-Z\-']+){0,3}\s*,?\s*(MD|Ph\.?D\.?|MBA|MSc|MPH|DDS|DMD|JD|RN|DO|DPM|OD|PharmD|DVM|EdD|PsyD)\b",
    )
    .unwrap()
});
static TLDR_RE: Lazy<Regex> = Lazy::new(|| Regex::new(r"(?i)TL;?DR:?\s*").unwrap());
static FAQ_HEADING_RE: Lazy<Regex> =
    Lazy::new(|| Regex::new(r"(?i)FAQ|Frequently\s+Asked\s+Questions").unwrap());
static AUTHOR_RE: Lazy<Regex> =
    Lazy::new(|| Regex::new(r"(?i)author|by\s+[A-Z]|written\s+by").unwrap());

pub fn extract(doc: &Html) -> ContentStructure {
    let body_text = extract_body_text(doc);

    let h1 = headings(doc, "h1");
    let h2 = headings(doc, "h2");
    let h3 = headings(doc, "h3");

    let heading_blob = format!("{} {} {}", h1.join(" "), h2.join(" "), h3.join(" "));

    let (image_count, missing_alt_count) = count_images(doc);
    let html_lang = extract_html_lang(doc);
    let headings_in_order = extract_headings_in_order(doc);
    let hreflangs = extract_hreflangs(doc);
    let noscript_kind = classify_noscript(doc);

    ContentStructure {
        word_count: count_words(&body_text),
        has_tldr: TLDR_RE.is_match(&body_text),
        has_faq: FAQ_HEADING_RE.is_match(&heading_blob),
        has_author: AUTHOR_RE.is_match(&body_text),
        has_credentials: CREDENTIAL_RE.is_match(&body_text),
        h1,
        h2,
        h3,
        image_count,
        missing_alt_count,
        html_lang,
        headings_in_order,
        hreflangs,
        noscript_kind,
        body_text,
    }
}

fn extract_headings_in_order(doc: &Html) -> Vec<HeadingOrderEntry> {
    let sel = Selector::parse("h1, h2, h3, h4, h5, h6").unwrap();
    doc.select(&sel)
        .filter_map(|el| {
            let name = el.value().name();
            let level: u8 = name.strip_prefix('h')?.parse().ok()?;
            let text: String = el
                .text()
                .collect::<String>()
                .split_whitespace()
                .collect::<Vec<_>>()
                .join(" ");
            if text.is_empty() {
                return None;
            }
            Some(HeadingOrderEntry { level, text })
        })
        .collect()
}

fn extract_hreflangs(doc: &Html) -> Vec<String> {
    let sel = Selector::parse("link[rel=\"alternate\"][hreflang]").unwrap();
    let mut out: Vec<String> = doc
        .select(&sel)
        .filter_map(|el| el.value().attr("hreflang").map(|s| s.trim().to_string()))
        .filter(|s| !s.is_empty())
        .collect();
    out.sort();
    out.dedup();
    out
}

fn classify_noscript(doc: &Html) -> NoscriptKind {
    let sel = Selector::parse("noscript").unwrap();
    let mut any_present = false;
    let mut any_substantive = false;
    for el in doc.select(&sel) {
        any_present = true;
        let text: String = el.text().collect::<String>().to_ascii_lowercase();
        let trimmed = text.split_whitespace().collect::<Vec<_>>().join(" ");
        // ≥40 chars beyond the boilerplate trigger threshold counts.
        let is_boilerplate = trimmed.contains("enable javascript")
            || trimmed.contains("requires javascript")
            || trimmed.contains("turn on javascript")
            || trimmed.contains("javascript is disabled");
        if !is_boilerplate && trimmed.len() >= 40 {
            any_substantive = true;
        }
    }
    if !any_present {
        NoscriptKind::Absent
    } else if any_substantive {
        NoscriptKind::Substantive
    } else {
        NoscriptKind::BoilerplateOnly
    }
}

fn count_images(doc: &Html) -> (usize, usize) {
    let sel = Selector::parse("img").unwrap();
    let mut total = 0;
    let mut missing = 0;
    for el in doc.select(&sel) {
        total += 1;
        let alt = el.value().attr("alt").unwrap_or("").trim();
        if alt.is_empty() {
            missing += 1;
        }
    }
    (total, missing)
}

fn extract_html_lang(doc: &Html) -> Option<String> {
    let sel = Selector::parse("html").unwrap();
    doc.select(&sel)
        .next()
        .and_then(|el| el.value().attr("lang"))
        .map(|s| s.trim().to_string())
        .filter(|s| !s.is_empty())
}

fn headings(doc: &Html, tag: &str) -> Vec<String> {
    let sel = Selector::parse(tag).unwrap();
    doc.select(&sel)
        .map(|el| el.text().collect::<String>().split_whitespace().collect::<Vec<_>>().join(" "))
        .filter(|s| !s.is_empty())
        .collect()
}

fn extract_body_text(doc: &Html) -> String {
    let sel = Selector::parse("body").unwrap();
    let body = doc.select(&sel).next();
    let raw: String = match body {
        Some(b) => b.text().collect::<Vec<_>>().join(" "),
        None => doc.root_element().text().collect::<Vec<_>>().join(" "),
    };
    raw.split_whitespace().collect::<Vec<_>>().join(" ")
}

fn count_words(s: &str) -> usize {
    s.split_whitespace().filter(|w| w.chars().any(char::is_alphanumeric)).count()
}