Enum openrtb2::LossReason

#[repr(i32)]
pub enum LossReason {
    BidWon,
    InternalError,
    ImpressionOpportunityExpired,
    InvalidBidResponse,
    InvalidDealId,
    InvalidAuctionId,
    InvalidAdvertiserDomain,
    MissingMarkup,
    MissingCreativeId,
    MissingBidPrice,
    MissingMinCreativeApprovalData,
    BidBelowAuctionFloor,
    BidBelowDealFloor,
    LostHigherBid,
    LostPmpDeal,
    BuyerSeatBlocked,
    CreativeFiltered_General,
    CreativeFiltered_Pending,
    CreativeFiltered_Disapproved,
    CreativeFiltered_SizeNotAllowed,
    CreativeFiltered_IncorrectFormat,
    CreativeFiltered_AdvertiserExclusions,
    CreativeFiltered_AppBundleExclusions,
    CreativeFiltered_NotSecure,
    CreativeFiltered_LanguageExclusions,
    CreativeFiltered_CategoryExclusions,
    CreativeFiltered_AttributeExclusions,
    CreativeFiltered_AdTypeExclusions,
    CreativeFiltered_AnimationTooLong,
    CreativeFiltered_NotAllowedPmpDeal,
}

5.25 Loss Reason Codes

The following table lists the options for an exchange to inform a bidder as to the reason why they did not win an impression.

Variants

BidWon

Bid Won

InternalError

Internal Error

ImpressionOpportunityExpired

Impression Opportunity Expired

InvalidBidResponse

Invalid Bid Response

InvalidDealId

Invalid Deal ID

InvalidAuctionId

Invalid Auction ID

InvalidAdvertiserDomain

Invalid (i.e., malformed) Advertiser Domain

MissingMarkup

Missing Markup

MissingCreativeId

Missing Creative ID

MissingBidPrice

Missing Bid Price

MissingMinCreativeApprovalData

Missing Minimum Creative Approval Data

BidBelowAuctionFloor

Bid was Below Auction Floor

BidBelowDealFloor

Bid was Below Deal Floor

LostHigherBid

Lost to Higher Bid

LostPmpDeal

Lost to a Bid for a PMP Deal

BuyerSeatBlocked

Buyer Seat Blocked

CreativeFiltered_General

Creative Filtered - General; reason unknown.

CreativeFiltered_Pending

Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.)

CreativeFiltered_Disapproved

Creative Filtered - Disapproved by Exchange

CreativeFiltered_SizeNotAllowed

Creative Filtered - Size Not Allowed

CreativeFiltered_IncorrectFormat

Creative Filtered - Incorrect Creative Format

CreativeFiltered_AdvertiserExclusions

Creative Filtered - Advertiser Exclusions

CreativeFiltered_AppBundleExclusions

Creative Filtered – App Bundle Exclusions

CreativeFiltered_NotSecure

Creative Filtered - Not Secure

CreativeFiltered_LanguageExclusions

Creative Filtered - Language Exclusions

CreativeFiltered_CategoryExclusions

Creative Filtered - Category Exclusions

CreativeFiltered_AttributeExclusions

Creative Filtered - Creative Attribute Exclusions

CreativeFiltered_AdTypeExclusions

Creative Filtered - Ad Type Exclusions

CreativeFiltered_AnimationTooLong

Creative Filtered - Animation Too Long

CreativeFiltered_NotAllowedPmpDeal

Creative Filtered - Not Allowed in PMP Deal

Trait Implementations

impl Clone for LossReason

fn clone(&self) -> LossReason

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for LossReason

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl<'de> Deserialize<'de> for LossReason

fn deserialize<D>(deserializer: D) -> Result<Self, D::Error>where
    D: Deserializer<'de>,

Deserialize this value from the given Serde deserializer.

impl PartialEq<LossReason> for LossReason

fn eq(&self, other: &LossReason) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

This method tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl Serialize for LossReason

fn serialize<S>(&self, serializer: S) -> Result<S::Ok, S::Error>where
    S: Serializer,

Serialize this value into the given Serde serializer.

impl Copy for LossReason

impl Eq for LossReason

impl StructuralEq for LossReason

impl StructuralPartialEq for LossReason